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ROAI: Everything You Need to Know to Understand, Implement, Invest In, or Use AI
RO[A] Everything You Need to Know to Understand, Implement, Invest in, or Use AI
By Moran Cerf
Unlock the True Value of Artificial Intelligence
In RO[A]I, world-renowned neuroscientist and business leader Moran Cerf bridges the gap between cutting-edge AI and executive decision-making. Drawing on real-world case studies, practical frameworks, and a deep understanding of human behavior, this book equips leaders, investors, and innovators with what they—and their teams—need to navigate the AI revolution.
Inside you’ll
Key frameworks to evaluate and implement AI responsibly in any organizationRisk–reward analysis methods to guide investment in AI technologiesEthical and operational challenges of AI adoption—and how to mitigate themStrategies to balance human judgment and machine intelligence for peak performanceA step-by-step roadmap to build, test, and scale AI initiatives with ROI in mindMoran Cerf combines exceptional academic rigor with real-world impact—from Fortune 500 firms to government and tech founders. He lays out a clear, compelling path so you
"Understand, Implement, Invest in, or Use AI"—with confidence, insight, and purpose.
Whether you're at the helm of a startup, a corporate board, or an institutional portfolio, RO[A]I delivers the frameworks, case studies, and ethical lens you need to turn AI potential into real-world value.
By Moran Cerf
Unlock the True Value of Artificial Intelligence
In RO[A]I, world-renowned neuroscientist and business leader Moran Cerf bridges the gap between cutting-edge AI and executive decision-making. Drawing on real-world case studies, practical frameworks, and a deep understanding of human behavior, this book equips leaders, investors, and innovators with what they—and their teams—need to navigate the AI revolution.
Inside you’ll
Key frameworks to evaluate and implement AI responsibly in any organizationRisk–reward analysis methods to guide investment in AI technologiesEthical and operational challenges of AI adoption—and how to mitigate themStrategies to balance human judgment and machine intelligence for peak performanceA step-by-step roadmap to build, test, and scale AI initiatives with ROI in mindMoran Cerf combines exceptional academic rigor with real-world impact—from Fortune 500 firms to government and tech founders. He lays out a clear, compelling path so you
"Understand, Implement, Invest in, or Use AI"—with confidence, insight, and purpose.
Whether you're at the helm of a startup, a corporate board, or an institutional portfolio, RO[A]I delivers the frameworks, case studies, and ethical lens you need to turn AI potential into real-world value.
364 pages, Paperback
Published July 9, 2025
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