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After-Sales Excellence: Driving Improvement, Customer Satisfaction, and Growth
Fix what’s broken. Elevate what works. Lead with service excellence.
Most organizations win the sale and lose the value.
Poor delivery, weak communication, misaligned incentives, and under-designed service systems frustrate customers, erode margins, and undermine long-term competitiveness. Because leaders rarely see these failures directly, they can persist for years, hidden in plain sight.
After-Sales Driving Improvement, Customer Satisfaction, and Growth reveals why this happens and how to stop it.
Drawing on more than 45 years of international experience as an employee, senior leader, and consultant, Nigel Woodall delivers practical, no-nonsense guidance for protecting margin and strengthening execution where it matters after the customer has committed.
You will learn how
Identify where value is leaking from your service systemAlign leadership decisions, structure, and incentives with customer outcomesStrengthen execution without simply adding costTurn after-sales from a cost center into a growth engineWhile examples are drawn from asset-intensive industries such as manufacturing and distribution, the principles apply far beyond those contexts. Every organization has an after-sales moment. It is the point where promises become lived experience (or not). Service is not a department; it is a business system that determines trust, retention, reputation, and long-term competitiveness.
Clear, direct, and grounded in real-world experience, After-Sales Excellence equips leaders, managers, and professionals with practical insights they can apply immediately to protect margin, improve retention, and build sustainable growth.
Nigel Woodall’s work on after-sales strategy has also been featured in CRM Magazine and 360 Magazine.
“This book challenged me to step back and re-evaluate how we approach after-sales at my global operation. It delivers practical insights that resonate even at Fortune 500 scale.” –Kevin Yaremchuk, Global After-sales Leader (Fortune 500)
Most organizations win the sale and lose the value.
Poor delivery, weak communication, misaligned incentives, and under-designed service systems frustrate customers, erode margins, and undermine long-term competitiveness. Because leaders rarely see these failures directly, they can persist for years, hidden in plain sight.
After-Sales Driving Improvement, Customer Satisfaction, and Growth reveals why this happens and how to stop it.
Drawing on more than 45 years of international experience as an employee, senior leader, and consultant, Nigel Woodall delivers practical, no-nonsense guidance for protecting margin and strengthening execution where it matters after the customer has committed.
You will learn how
Identify where value is leaking from your service systemAlign leadership decisions, structure, and incentives with customer outcomesStrengthen execution without simply adding costTurn after-sales from a cost center into a growth engineWhile examples are drawn from asset-intensive industries such as manufacturing and distribution, the principles apply far beyond those contexts. Every organization has an after-sales moment. It is the point where promises become lived experience (or not). Service is not a department; it is a business system that determines trust, retention, reputation, and long-term competitiveness.
Clear, direct, and grounded in real-world experience, After-Sales Excellence equips leaders, managers, and professionals with practical insights they can apply immediately to protect margin, improve retention, and build sustainable growth.
Nigel Woodall’s work on after-sales strategy has also been featured in CRM Magazine and 360 Magazine.
“This book challenged me to step back and re-evaluate how we approach after-sales at my global operation. It delivers practical insights that resonate even at Fortune 500 scale.” –Kevin Yaremchuk, Global After-sales Leader (Fortune 500)
Kindle Edition
Published October 10, 2025
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Displaying 1 of 1 review
December 7, 2025
Great read, very informative and full of helpful insights for anyone in the sales field or looking to improve sales and afterses performance.
Displaying 1 of 1 review