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The SEQUENCE : A Personal Journey and Proven Framework for Commercial Real Estate Brokerage Success
The SEQUENCE – A Personal Journey and Proven Framework for Commercial Real Estate Brokerage Success
From a Career of Over 2,000 Transactions Comes a Story-Driven System to Build Your Own Path to the Top
Success in commercial real estate isn’t just about closing deals—it’s about following a repeatable process, staying true to your values, and playing the long game.
In The SEQUENCE – A Personal Journey and Framework for Commercial Real Estate Brokerage Success, veteran broker Allen C. Buchanan, SIOR, shares the system that helped him build a lasting, top-producing career. Through over four decades and more than 2,000 transactions, Allen uncovered a clear and consistent pattern that turned prospects into clients, and deals into long-term relationships. That system is
S – Source
E – Evaluate
Q – Qualify
U – Under Control
E – Execute
N – Negotiation and Close
C – Commission
E – Expand
Part memoir, part playbook, this book combines real-world stories with tactical guidance for brokers who want to build a business the right way—one rooted in consistency, service, and structure. You’ll walk alongside Allen through early-career stumbles, creative problem solving, team building, and ultimately, a framework that creates both freedom and results.
Whether you’re just launching your brokerage career or looking to regain clarity after years in the field, The SEQUENCE offers a grounded, proven path forward.
From a Career of Over 2,000 Transactions Comes a Story-Driven System to Build Your Own Path to the Top
Success in commercial real estate isn’t just about closing deals—it’s about following a repeatable process, staying true to your values, and playing the long game.
In The SEQUENCE – A Personal Journey and Framework for Commercial Real Estate Brokerage Success, veteran broker Allen C. Buchanan, SIOR, shares the system that helped him build a lasting, top-producing career. Through over four decades and more than 2,000 transactions, Allen uncovered a clear and consistent pattern that turned prospects into clients, and deals into long-term relationships. That system is
S – Source
E – Evaluate
Q – Qualify
U – Under Control
E – Execute
N – Negotiation and Close
C – Commission
E – Expand
Part memoir, part playbook, this book combines real-world stories with tactical guidance for brokers who want to build a business the right way—one rooted in consistency, service, and structure. You’ll walk alongside Allen through early-career stumbles, creative problem solving, team building, and ultimately, a framework that creates both freedom and results.
Whether you’re just launching your brokerage career or looking to regain clarity after years in the field, The SEQUENCE offers a grounded, proven path forward.
250 pages, Kindle Edition
Published July 21, 2025
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