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THE MUSK WAY: Cracking Elon Musk’s Playbook to Disrupt Any Market
What if you could decode the secrets behind billion-dollar companies—and use them to build your own?
Most entrepreneurs dream of building one unicorn. Elon Musk has built PayPal, SpaceX, Tesla, Neuralink, The Boring Company, and xAI. His companies don’t just reach massive valuations—they revolutionize entire industries and reshape the future.
The Musk Way unveils the four core principles behind that success. Based on exclusive interviews with former SpaceX, Tesla, Neuralink, and PayPal employees—and drawn from 9,200 research notes—Alejandro Sahuquillo, an entrepreneur with more than 10 million views on his YouTube channels, distills Musk’s method into a clear, actionable system.
Already adopted by founders, engineers, and team leaders across industries, these principles are transforming how professionals think, build, and lead. From defining your mission to creating world-changing teams, from engineering revolutionary products to selling them at scale—you’ll master the steps Elon Musk has repeated across every venture. Presented in a practical, in-depth framework, The Musk Way isn’t just a book—it’s a playbook you can use to create your own success.
Whether you’re launching a startup, growing a company, or on the brink of your next breakthrough, The Musk Way equips you with a blueprint to turn bold visions into reality
Stop dreaming of unicorns. Start building them.
Most entrepreneurs dream of building one unicorn. Elon Musk has built PayPal, SpaceX, Tesla, Neuralink, The Boring Company, and xAI. His companies don’t just reach massive valuations—they revolutionize entire industries and reshape the future.
The Musk Way unveils the four core principles behind that success. Based on exclusive interviews with former SpaceX, Tesla, Neuralink, and PayPal employees—and drawn from 9,200 research notes—Alejandro Sahuquillo, an entrepreneur with more than 10 million views on his YouTube channels, distills Musk’s method into a clear, actionable system.
Already adopted by founders, engineers, and team leaders across industries, these principles are transforming how professionals think, build, and lead. From defining your mission to creating world-changing teams, from engineering revolutionary products to selling them at scale—you’ll master the steps Elon Musk has repeated across every venture. Presented in a practical, in-depth framework, The Musk Way isn’t just a book—it’s a playbook you can use to create your own success.
Whether you’re launching a startup, growing a company, or on the brink of your next breakthrough, The Musk Way equips you with a blueprint to turn bold visions into reality
Stop dreaming of unicorns. Start building them.
173 pages, Kindle Edition
Published September 23, 2025
6 people are currently reading
17 people want to read
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October 6, 2025Si buscas salir de tu zona de confort y pensar a lo grande, este es tu libro. “The Musk Way”. Una maravilla del no menos genial Alejandro Sahuquillo Ortiz, que te empuja a cuestionar lo convencional y aspirar a más. Debería ser un “must” para cualquier persona, hagas lo que hagas. Tiene muchas aplicaciones a nivel profesional, pero también muchas reflexiones para el plano personal.
En autor realiza un análisis forénsico y minucioso, claro y aplicable, del “playbook” de Musk: cómo identificar oportunidades únicas, cómo ejecutar con visión de largo plazo y cómo desafiar a industrias enteras con un enfoque diferente, original, coherente y verdaderamente disruptivo.
Iteración constante hacia la simplificación y la eficiencia. Nada más, nada menos.
El trabajo de documentación que hay detrás de esta joya es brutal, con testimonios de actores clave en el desarrollo de compañías como PayPal, Tesla, SpaceX y Neuralink.
¿Qué lo hace diferente? Que no se queda en la biografía o la mera anécdota: ofrece herramientas prácticas para emprendedores, líderes y profesionales que quieren llevar sus proyectos al siguiente nivel.
Si trabajas en innovación, lideras equipos o simplemente te apasiona el futuro, este libro puede darte tips y reflexiones clave para mejorar tu metodología y adaptabilidad a este entorno incesantemente cambiante en el que vivimos.
“La innovación no es sólo cuestión de inspiración, sino de método y disciplina.”
En autor realiza un análisis forénsico y minucioso, claro y aplicable, del “playbook” de Musk: cómo identificar oportunidades únicas, cómo ejecutar con visión de largo plazo y cómo desafiar a industrias enteras con un enfoque diferente, original, coherente y verdaderamente disruptivo.
Iteración constante hacia la simplificación y la eficiencia. Nada más, nada menos.
El trabajo de documentación que hay detrás de esta joya es brutal, con testimonios de actores clave en el desarrollo de compañías como PayPal, Tesla, SpaceX y Neuralink.
¿Qué lo hace diferente? Que no se queda en la biografía o la mera anécdota: ofrece herramientas prácticas para emprendedores, líderes y profesionales que quieren llevar sus proyectos al siguiente nivel.
Si trabajas en innovación, lideras equipos o simplemente te apasiona el futuro, este libro puede darte tips y reflexiones clave para mejorar tu metodología y adaptabilidad a este entorno incesantemente cambiante en el que vivimos.
“La innovación no es sólo cuestión de inspiración, sino de método y disciplina.”
October 29, 2025
This wonderful book has captivated me from the very first moment. I read it in one sitting, and I’ll read it again soon. It’s inspiring and very practical, and definitely a boost for all innovators who want to transform businesses. A formidable synthesis of Musk’s methodology for changing entire industries — from his first principles to the Socratic dialogue he applies, along with practical examples that illustrate the speed he demands in projects and his lack of aversion to risk and failure. The book also summarizes in each chapter the main lessons described within them. The truth is, I absolutely loved this book.
October 12, 2025
The research in this book is nothing short of riveting—it won’t leave you indifferent. It uncovers experiences and anecdotes that I’ve never encountered in any other biographies of Musk, shedding fresh light on his enigmatic world. The way it dissects his singular approach to life and ambition feels truly insightful and utterly worthwhile. I have no doubt this will stand as one of the definitive global accounts of this extraordinary figure’s journey.
November 11, 2025
I’m an engineer and a YouTuber running a channel about Tesla and disruptive technologies. Before The Musk Way was finalized, Alejandro sent me a draft copy so I could share my thoughts - particularly from an engineering perspective.
Quoting from a DM I sent him: “Your book is amazing. The best I’ve read on Elon by far.”
It truly is, and I’ve read quite a few. A subsequent message contained:
“The book is brilliant. Bravo! It is without doubt the best Elon Musk book I have encountered. Besides being a fascinating read, the intelligent analysis you provide is next level. You weave the stories masterfully in a way that’s both approachable to complete newcomers and full of insights and even unknown stories for the most diehard fans. It truly is a masterpiece. Well done!”
I don’t easily give such praise, but both the draft and the final version exceeded my expectations. What makes The Musk Way exceptional is how Alejandro ties together the how behind Musk’s methods - first principles, rapid iteration, organizational design - into a coherent, flowing narrative. The book doesn’t just tell stories about Musk; it helps you understand how he actually does it.
Some sections are simply outstanding. Elon’s “five-step algorithm” for product design, the contrast between Tesla and traditional automakers, and the chapter on First Principles Factories all stand out for capturing why Tesla’s philosophy is revolutionary without ever feeling technical or dry.
It’s that rare book that’s both readable and deeply informative - great for newcomers and seasoned followers alike. I’m in the latter group, and I was still surprised to find so much new information and perspective.
That makes sense. Many Elon fans have read everything about him, but few can write this well. Fewer still have built their own startups and bring that depth of understanding. And only a handful have also interviewed key former Musk collaborators, as Alejandro has.
If I have one small quibble, it’s that some photos from the draft didn’t make it into the final version - likely due to copyright issues. But that’s minor. The book is excellent: insightful, inspiring, and grounded. Highly recommended for anyone who wants to understand the thinking behind Musk’s success and apply it themselves.
I’ll close this review as I did in another DM to Alejandro: “(I have) No idea about the technicalities involved with promoting a book etc., but judged by the content alone - this should be a bestseller.” I think this about says it all.
Quoting from a DM I sent him: “Your book is amazing. The best I’ve read on Elon by far.”
It truly is, and I’ve read quite a few. A subsequent message contained:
“The book is brilliant. Bravo! It is without doubt the best Elon Musk book I have encountered. Besides being a fascinating read, the intelligent analysis you provide is next level. You weave the stories masterfully in a way that’s both approachable to complete newcomers and full of insights and even unknown stories for the most diehard fans. It truly is a masterpiece. Well done!”
I don’t easily give such praise, but both the draft and the final version exceeded my expectations. What makes The Musk Way exceptional is how Alejandro ties together the how behind Musk’s methods - first principles, rapid iteration, organizational design - into a coherent, flowing narrative. The book doesn’t just tell stories about Musk; it helps you understand how he actually does it.
Some sections are simply outstanding. Elon’s “five-step algorithm” for product design, the contrast between Tesla and traditional automakers, and the chapter on First Principles Factories all stand out for capturing why Tesla’s philosophy is revolutionary without ever feeling technical or dry.
It’s that rare book that’s both readable and deeply informative - great for newcomers and seasoned followers alike. I’m in the latter group, and I was still surprised to find so much new information and perspective.
That makes sense. Many Elon fans have read everything about him, but few can write this well. Fewer still have built their own startups and bring that depth of understanding. And only a handful have also interviewed key former Musk collaborators, as Alejandro has.
If I have one small quibble, it’s that some photos from the draft didn’t make it into the final version - likely due to copyright issues. But that’s minor. The book is excellent: insightful, inspiring, and grounded. Highly recommended for anyone who wants to understand the thinking behind Musk’s success and apply it themselves.
I’ll close this review as I did in another DM to Alejandro: “(I have) No idea about the technicalities involved with promoting a book etc., but judged by the content alone - this should be a bestseller.” I think this about says it all.
October 20, 2025
Musks Methods for the Rest of Us: the best strategy book of all.
The Musk Way by Alejandro Sahuquill, This is a great book for capturing the specific methods that Musk uses to do great things. It is well written, very good at summarizing the ideas, after detailing them with lots of good stories. I think it should be required reading at any business school, any marketing training, and management training, any engineering training. I have read almost all previous Musk books, but this is the best at bringing out the systematic methods used by Musk, which ambitious innovators can make use of, to some degree. Not many of us have the Musk personality! I have made my own 'Musks Methods' incremental compilation for years https://tinyurl.com/MusksMethods. In spite of my devoted followup of the stream of Musk info I have done, this book was able to teach me things and ideas I was not yet aware of. But most importantly it is a well-crafted tool I now recommend to my ambitious friends. So I have a deep basis for understanding the excellence of this work. I drive my 3rd Tesla, own the stock happily, and have Starlink at my summer cabin. The book is short and easy read. An extensive set of links are on the internet. I would have liked illustrations and pictures, but they are in the references.
The Musk Way by Alejandro Sahuquill, This is a great book for capturing the specific methods that Musk uses to do great things. It is well written, very good at summarizing the ideas, after detailing them with lots of good stories. I think it should be required reading at any business school, any marketing training, and management training, any engineering training. I have read almost all previous Musk books, but this is the best at bringing out the systematic methods used by Musk, which ambitious innovators can make use of, to some degree. Not many of us have the Musk personality! I have made my own 'Musks Methods' incremental compilation for years https://tinyurl.com/MusksMethods. In spite of my devoted followup of the stream of Musk info I have done, this book was able to teach me things and ideas I was not yet aware of. But most importantly it is a well-crafted tool I now recommend to my ambitious friends. So I have a deep basis for understanding the excellence of this work. I drive my 3rd Tesla, own the stock happily, and have Starlink at my summer cabin. The book is short and easy read. An extensive set of links are on the internet. I would have liked illustrations and pictures, but they are in the references.
November 11, 2025
Three key things I love about Cracking Elon Musk’s Playbook to Disrupt Any Market by Alejandro Sahuquillo - Kindle version
1. Simple and engaging:
Easy to read and straight to the point. I finished it in just three hours alongside urgent commitments. The real-life stories behind each principle make it practical, relatable, and hard to put down.
2. Focus without distractions:
I appreciate that there are no in-text links at all - no website links, no “click here for my workbook” prompts, etc. It’s refreshing to read without constant interruptions. The clean layout makes it easy to stay focused and absorb the main ideas.
3. Smart structure:
All resources and links are neatly placed in a “Notes” section by chapter and principle rather than in the text. This lets me explore topics like cost or innovation later without breaking my reading flow. It reflects respect for the reader’s time and attention.
I rate this book 5/5 stars and highly recommend it. It’s perfect for anyone who challenges the status quo and wants insight into Elon Musk’s distinctive approach to innovation and problem-solving.
Disclaimer: My 5/5 rating is mainly based on the three key points above (simplicity, focus, and structure), which made the reading experience exceptional.
By Pamela Agbahor
1. Simple and engaging:
Easy to read and straight to the point. I finished it in just three hours alongside urgent commitments. The real-life stories behind each principle make it practical, relatable, and hard to put down.
2. Focus without distractions:
I appreciate that there are no in-text links at all - no website links, no “click here for my workbook” prompts, etc. It’s refreshing to read without constant interruptions. The clean layout makes it easy to stay focused and absorb the main ideas.
3. Smart structure:
All resources and links are neatly placed in a “Notes” section by chapter and principle rather than in the text. This lets me explore topics like cost or innovation later without breaking my reading flow. It reflects respect for the reader’s time and attention.
I rate this book 5/5 stars and highly recommend it. It’s perfect for anyone who challenges the status quo and wants insight into Elon Musk’s distinctive approach to innovation and problem-solving.
Disclaimer: My 5/5 rating is mainly based on the three key points above (simplicity, focus, and structure), which made the reading experience exceptional.
By Pamela Agbahor
September 14, 2025
The Musk Way es una exploración absolutamente inspiradora de la amplia mentalidad de Elon Musk, sus métodos super enfocados, sus equipos de clase mundial y sus estrategias disruptivas para construir organizaciones que, en un tiempo notablemente corto, convierten metas casi imposibles en realidad — metas que, al final del día, benefician a la humanidad.
Alejandro Sahuquillo no se limita a relatar historias sobre Musk; desglosa la metodología detrás de su éxito: cómo piensa, cómo estructura soluciones a los problemas y cómo construye equipos capaces de convertir ideas revolucionarias en realidad.
Este libro no trata únicamente sobre Elon Musk, sino sobre una forma de pensar que emprendedores, líderes e innovadores pueden aplicar en cualquier campo. Verdaderamente inspirador y altamente recomendable.
De hecho, estamos viviendo el mejor momento de la historia, como Alejandro nos recuerda con frecuencia — y este libro nos muestra por qué.
Alejandro Sahuquillo no se limita a relatar historias sobre Musk; desglosa la metodología detrás de su éxito: cómo piensa, cómo estructura soluciones a los problemas y cómo construye equipos capaces de convertir ideas revolucionarias en realidad.
Este libro no trata únicamente sobre Elon Musk, sino sobre una forma de pensar que emprendedores, líderes e innovadores pueden aplicar en cualquier campo. Verdaderamente inspirador y altamente recomendable.
De hecho, estamos viviendo el mejor momento de la historia, como Alejandro nos recuerda con frecuencia — y este libro nos muestra por qué.
September 15, 2025
El camino de Musk nos muestra como la singular mente de Musk ha ido descubriendo nuevos caminos para llegar a democratizar las innovaciones tecnológicas, como ha desmontado paradigmas establecidos, como ha revolucionado la forma de emprender, como selecciona a su equipo y como ha podido sortear barreras de entrada en negocios históricamente inaccesibles para empresarios noveles.
Alejandro con una prosa ágil y certera nos hace un recorrido sobre su forma de pensar, decidir e innovar compulsivamente, con la certeza de que los límites están solo en nuestra mente, no en la suya, Una interesante inmersión en su método y su peculiar mente, sin duda alguna recomendable 100%.
Alejandro con una prosa ágil y certera nos hace un recorrido sobre su forma de pensar, decidir e innovar compulsivamente, con la certeza de que los límites están solo en nuestra mente, no en la suya, Una interesante inmersión en su método y su peculiar mente, sin duda alguna recomendable 100%.
September 24, 2025
Lector, tienes ante ti una obra concisa e ingeniosa, de fácil lectura, con infinidad de anécdotas extraídas de comentarios o entrevistas a ex empleados de los seis unicornios de Elon Musk donde Alejandro Sahuquillo ha sabido plasmar de forma didáctica los pasos que han llevado a este tipo tan extraño a ser el más rico del mundo.
El método Musk debería ser de obligada lectura en escuelas de negocios y universidades donde se imparta gestión y liderazgo empresarial y lectura muy recomendada para todos aquellos que quieran emprender, o tengan ya una startup o pequeña empresa.
Abstenerse personas con poca motivación al cambio, este libro no es para vosotros. Perderéis dinero y tiempo.
El método Musk debería ser de obligada lectura en escuelas de negocios y universidades donde se imparta gestión y liderazgo empresarial y lectura muy recomendada para todos aquellos que quieran emprender, o tengan ya una startup o pequeña empresa.
Abstenerse personas con poca motivación al cambio, este libro no es para vosotros. Perderéis dinero y tiempo.
October 8, 2025
Destilable a todas las escalas y realidades, no sólo de emprendimiento si no de cualquier actividad profesional.
Pequeño spoiler: Alejandro Sahuquillo nos confiesa al final del libro que para la documentación, creación, maquetación , publicación e incluso promoción, ha seguido todos los pasos de este imprescindible manual para emprendedores, siendo así la mejor manera de predicar con el ejemplo. Conozco alguna anécdota relativa a este tema y si este libro no es perfecto, es porque falta ese meta-capítulo adicional que cierre este brillante círculo disruptivo.
Pequeño spoiler: Alejandro Sahuquillo nos confiesa al final del libro que para la documentación, creación, maquetación , publicación e incluso promoción, ha seguido todos los pasos de este imprescindible manual para emprendedores, siendo así la mejor manera de predicar con el ejemplo. Conozco alguna anécdota relativa a este tema y si este libro no es perfecto, es porque falta ese meta-capítulo adicional que cierre este brillante círculo disruptivo.
October 5, 2025
Excelente puesta en escena de Alejandro Sahuquillo.
Manual imprescindible que desvela secretos inexplorados, detrás de éxitos empresariales.
Tratando diferentes estrategias aplicadas a una revolución en industrias como la automotriz, aeroespacial y tecnológica, usando distintos métodos y procedimientos para llegar a un proceso determinado, y lo más importante haciendo partícipe al lector creándole ideas y planteamientos alternativos.
Enhorabuena por el gran trabajo realizado.
Manual imprescindible que desvela secretos inexplorados, detrás de éxitos empresariales.
Tratando diferentes estrategias aplicadas a una revolución en industrias como la automotriz, aeroespacial y tecnológica, usando distintos métodos y procedimientos para llegar a un proceso determinado, y lo más importante haciendo partícipe al lector creándole ideas y planteamientos alternativos.
Enhorabuena por el gran trabajo realizado.
November 20, 2025
I found this book extraordinary. It condenses a large amount of information to capture the essence of Elon Musk’s way of thinking and working, turning it into a practical and straightforward guide with ideas you can apply both in your company and in your decision-making. I also appreciate that the author shares his readings and references, as they further enrich the book’s content. In conclusion, I found it especially useful and interesting.
October 8, 2025
Me ha parecido un libro interesante, ameno, fácil de leer y muy práctico y aplicable para un empresario o un emprendedor.
Nos cuenta cómo Elon Musk ha creado sus empresas y en qué consiste su método de trabajo. Un método de trabajo muy original, muy distinto a lo que se consideraría “normal”.
Todo esto contado de forma concisa, con información contrastada y sacando el jugo del “método Musk”.
Nos cuenta cómo Elon Musk ha creado sus empresas y en qué consiste su método de trabajo. Un método de trabajo muy original, muy distinto a lo que se consideraría “normal”.
Todo esto contado de forma concisa, con información contrastada y sacando el jugo del “método Musk”.
November 17, 2025
Este libro es un manual de 10, por su planteamiento, su estructura y la claridad en la exposición.
Además el autor transmite un entusiasmo sobre lo que se enseña que resulta contagioso.
Hay que leerlo y sobre todo, ponerlo en práctica.
Además el autor transmite un entusiasmo sobre lo que se enseña que resulta contagioso.
Hay que leerlo y sobre todo, ponerlo en práctica.
November 9, 2025
Very nice and helpful book, good ideas for companies
Displaying 1 - 15 of 15 reviews