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SWOT: Where Does Your Business Stand?
Every business stands somewhere — but too few leaders stop long enough to ask, where exactly are we?
In this strategic and practical guide, Nicky R. Coburn walks business owners, operators, and growth-minded teams through one of the most time-tested frameworks in the SWOT analysis. But this isn’t just a textbook breakdown — it’s a fresh, modern take rooted in real-world consulting experience.
You’ll learn how
Identify and interpret your business’s Strengths and Weaknesses with honesty
Spot Opportunities in shifting markets and emerging trends
Evaluate Threats that could quietly erode momentum or blindside your team
Apply SWOT findings to make sharper decisions, guide growth, and communicate with clarity
Complete with worksheets, examples, and prompts, this book is both a tool and a to lead your business with intention, and to assess not just what’s happening, but why.
Whether you’re launching a startup, scaling a team, or guiding a mature business into its next chapter — this book will equip you to pause, assess, and move forward with purpose.
In this strategic and practical guide, Nicky R. Coburn walks business owners, operators, and growth-minded teams through one of the most time-tested frameworks in the SWOT analysis. But this isn’t just a textbook breakdown — it’s a fresh, modern take rooted in real-world consulting experience.
You’ll learn how
Identify and interpret your business’s Strengths and Weaknesses with honesty
Spot Opportunities in shifting markets and emerging trends
Evaluate Threats that could quietly erode momentum or blindside your team
Apply SWOT findings to make sharper decisions, guide growth, and communicate with clarity
Complete with worksheets, examples, and prompts, this book is both a tool and a to lead your business with intention, and to assess not just what’s happening, but why.
Whether you’re launching a startup, scaling a team, or guiding a mature business into its next chapter — this book will equip you to pause, assess, and move forward with purpose.
105 pages, Kindle Edition
Published July 22, 2025
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