THE FRANCHISE GAMBIT: POWERING THE PEOPLE BEHIND THE BRAND

by Jorge Armenteros

449 pages, Hardcover

Published July 25, 2025

About the author

JORGE ARMENTEROS was born in Cuba, his family leaving for Madrid, Spain, then Tampa, Florida, before finally settling in Puerto Rico. After graduating cum laude from Harvard University, he acquired an MD at the University of Puerto Rico, completed his residency in psychiatry at Bellevue Hospital in New York City, acquired a MA in Spanish and Latin American Literature at New York University, and MFA in Creative Writing at Lesley University. Armenteros is the author of the 2015 International Latino Book Award winner The Book of I (Jaded Ibis Press), AIR (Spuyten Duyvil Press), and The Roar of the River (Spuyten Duyvil Press). His author interviews and book reviews have appeared in The Writer’s Chronicle, American Book Review, Rain Taxi, and Gargoyle Magazine. Armenteros resides in the South of France.

Visit my website: Jorge Armenteros