Bluff: How AI Called Humanitys Hand

by Greg Jameson, Julia McCoy

AI isn’t coming. It’s already here, and it’s calling humanity’s bluff.

The Day AI Called Humanity’s Hand is a bold, unflinching look at how artificial intelligence is reshaping not just our economy, but our very definition of purpose, value, and human potential. Written by Greg Jameson, a technologist who’s been building intelligent systems since before most people had a home computer, this book connects the dots from early LISP-based expert systems to modern multimodal AI models like GPT-4.

If thinkers like Alan Turing sparked the conversation, and visionaries like Kurzweil, Altman, and Hinton advanced it, Greg Jameson is here to finish the sentence. This isn’t just a commentary on what's happening, it’s a roadmap for what comes next. With real-world insights, actionable optimism, and a front-row perspective from someone who helped build the AI revolution, Bluff challenges readers to stop fearing the future and start shaping it.

Whether you're a business leader, creative, educator, or simply wondering how to stay relevant in a world run by algorithms, this book will help you understand what AI is really revealing, and what it means to be fully human in a post-work world.

246 pages, Kindle Edition

Published July 24, 2025

About the author

Greg Jameson has been at the forefront of digital commerce since the start and brings 30+ years of web development and e-commerce mastery. Greg has a history of bringing the technical, leadership, and communication skills to large organization like Chase Paymentech, Ball Aerospace and Los Alamos Labs. As the president of WebStores Ltd., he is now focusing this expertise on CEO’s of both established and emerging businesses than need a profitable web store presence. As a public speaker he dynamically brings these eMarketing techniques to organizations of all sizes, with tailored approaches for multiple types of industries and organizations.

Greg Jameson often referred to as an Internet pioneer. He has been called “America’s leading expert on marketing like Amazon”. The #1 best-selling author of “Amazon’s Dirty Little Secrets”, “What Would Jeff Do?”, “Grow Your Online Sales”, and a host of other books, he is a sought-after consultant and speaker whose goal is to make you successful on the Internet. He has awards for international developer of the year, Colorado Small Business of the Year and listed on the INC 500 of fastest growing companies in America.

Reviews

[Thomas E. Gross · Rating 5 out of 5]

Insightful and Helpful

Greg…great insight and very insightful!

Julia…thanks for recommending!

I’ve been using ChatGPT, Grok and CoPilot for awhile now everyday, and ready to kick it up a notch. This book helped me to better understand the full power of AI beyond email marketing and other writing assistance.