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Close That Sale!: The 34 Best Sales Closing Techniques Ever Discovered
Sales doesn’t end with a great presentation. It ends when the customer says yes.
In Close That Sale, legendary sales authority Brian Tracy teams up with next-generation strategist Michael Tracy to deliver the most practical, field-tested guide to closing sales in today’s competitive marketplace.This is not theory.This is not outdated “pressure selling.”This is how top performers close consistently—ethically, confidently, and predictably.Drawing on decades of real-world experience and thousands of sales conversations across industries, Close That Sale reveals the exact mindset, language, and structure used by elite closers to turn hesitation into commitment.
Inside, You’ll The psychology behind every buying decision—and how to align with it How to recognize buying signals most salespeople miss The closing questions that naturally move prospects forward How to handle objections without resistance or pressure The difference between asking for the order and earning it Why most deals stall—and how to close them faster Modern closing strategies that work in face-to-face, phone, and virtual salesWhy This Book Is Different
Brian Tracy brings the timeless principles that have helped millions succeed in sales. Michael Tracy adds the modern application—real conversations, real objections, and real results in today’s market.
Together, they show you how Close more deals Increase average sale size Shorten sales cycles Build trust while increasing revenueWho This Book Is For Sales professionals who want more consistent wins Business owners who sell their own products or services Entrepreneurs looking to convert more leads into revenue Sales leaders training teams to close at a higher levelThe Bottom Line
If you can present, you can sell.
If you can sell, you can close-when you know how.
Close That Sale gives you the tools, language, and confidence to do exactly that.
Read it. Apply it. Close more deals.
In Close That Sale, legendary sales authority Brian Tracy teams up with next-generation strategist Michael Tracy to deliver the most practical, field-tested guide to closing sales in today’s competitive marketplace.This is not theory.This is not outdated “pressure selling.”This is how top performers close consistently—ethically, confidently, and predictably.Drawing on decades of real-world experience and thousands of sales conversations across industries, Close That Sale reveals the exact mindset, language, and structure used by elite closers to turn hesitation into commitment.
Inside, You’ll The psychology behind every buying decision—and how to align with it How to recognize buying signals most salespeople miss The closing questions that naturally move prospects forward How to handle objections without resistance or pressure The difference between asking for the order and earning it Why most deals stall—and how to close them faster Modern closing strategies that work in face-to-face, phone, and virtual salesWhy This Book Is Different
Brian Tracy brings the timeless principles that have helped millions succeed in sales. Michael Tracy adds the modern application—real conversations, real objections, and real results in today’s market.
Together, they show you how Close more deals Increase average sale size Shorten sales cycles Build trust while increasing revenueWho This Book Is For Sales professionals who want more consistent wins Business owners who sell their own products or services Entrepreneurs looking to convert more leads into revenue Sales leaders training teams to close at a higher levelThe Bottom Line
If you can present, you can sell.
If you can sell, you can close-when you know how.
Close That Sale gives you the tools, language, and confidence to do exactly that.
Read it. Apply it. Close more deals.
170 pages, Kindle Edition
Published April 14, 2026
About the author
Brian Tracy
1,501 books5,338 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
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