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The $1 Prototype: Lean Mobile UX Design and Rapid Innovation for Material Design, iOS8, and RWD
IS IT POSSIBLE TO…
• Address the #1 reason mobile apps the lack of market need for their product?
• Create clean, consistent mobile interface that also reflects your app's unique personality?
• Finish innovative mobile design in less than 3 weeks, with complete confidence that it works?
Indeed, and much more. All At the cost of… About $1.
The $1 Prototype is the result of five years of obsessive quest to perfect a lightweight mobile design methodology. It contains the collective wisdom of more than 50 events, workshops, and university courses in 10 countries and intensive design work with Fortune 500 clients and startups, which resulted in multiple featured apps in both Apple App Store and Android Play Store. From Silicon Valley to Tel-Aviv and Dubai, Greg Nudelman, author of 4 mobile UX design books, fixated on one
For all things mobile, what’s the most effective way to produce a design that works?
Hundreds of case studies later, this book contains the answers.
From Android Material Design and iOS8 to Responsive Web Design (RWD) — it’s all here, and it all works.
YOU WILL LEARN HOW
• Ask the 'are we building the right product', before the 'how to build the product right'
• Translate insights from research into design decisions for a brand new or existing product or service
• Avoid the common traps that block teams and start-ups from pivoting, especially with opposed business objectives
• Style your app or website with the right style for a given component (Spinner, Toolbar, Search, etc.)
• Save *months* by designing and prototyping at the same time
• Escape the clutches of a "Windows developer" mindset and focus on the unique UX features of mobile-first solutions
• Inject the focus on customer outcomes into the core of your team or client relationship
• Keep user research lean, accessible and readily available... while eliminating overhead
• Ensure that the right people are aware of the results at the right time
• Ensure that you remain the project designer, even when everyone "knows" UX
• Help your team create a joint set of goals, so decisions come from a shared perspective
• Encourage lean "from the gut" calls, while avoiding intractable arguments
• Implement lean user feedback into an agile sprint
• Phase-match the UX design efforts with code development so they can inter-dependently create together
This book is the only reference you need to experience first-hand how to "do it all" for our product how to keep your deliverables manageable, keep all of the project "balls" in air, how to communicate results, how to "train" your team so the easy stuff is tackled... and you can work on the creative, fun, HARD STUFF!
And that’s just the tip of the iceberg. The book uses a unique "Question & Answer" format to answer 31 key questions, and provides 4 real-world case studies and hours of live-action video.
The techniques in $1 Prototype are the EXACT SAME techniques used by Google to create the Material Design "Digital Paper" and to instruct their very select group of startups at Google Ventures. And now you can take these lean, modern mobile innovation techniques and apply them to your own project.
You don’t need expensive design software, time-consuming deliverables and extensive documentation. You need simple, compelling UX techniques that produce immediate results.
That’s exactly what The $1 Prototype delivers.
• Address the #1 reason mobile apps the lack of market need for their product?
• Create clean, consistent mobile interface that also reflects your app's unique personality?
• Finish innovative mobile design in less than 3 weeks, with complete confidence that it works?
Indeed, and much more. All At the cost of… About $1.
The $1 Prototype is the result of five years of obsessive quest to perfect a lightweight mobile design methodology. It contains the collective wisdom of more than 50 events, workshops, and university courses in 10 countries and intensive design work with Fortune 500 clients and startups, which resulted in multiple featured apps in both Apple App Store and Android Play Store. From Silicon Valley to Tel-Aviv and Dubai, Greg Nudelman, author of 4 mobile UX design books, fixated on one
For all things mobile, what’s the most effective way to produce a design that works?
Hundreds of case studies later, this book contains the answers.
From Android Material Design and iOS8 to Responsive Web Design (RWD) — it’s all here, and it all works.
YOU WILL LEARN HOW
• Ask the 'are we building the right product', before the 'how to build the product right'
• Translate insights from research into design decisions for a brand new or existing product or service
• Avoid the common traps that block teams and start-ups from pivoting, especially with opposed business objectives
• Style your app or website with the right style for a given component (Spinner, Toolbar, Search, etc.)
• Save *months* by designing and prototyping at the same time
• Escape the clutches of a "Windows developer" mindset and focus on the unique UX features of mobile-first solutions
• Inject the focus on customer outcomes into the core of your team or client relationship
• Keep user research lean, accessible and readily available... while eliminating overhead
• Ensure that the right people are aware of the results at the right time
• Ensure that you remain the project designer, even when everyone "knows" UX
• Help your team create a joint set of goals, so decisions come from a shared perspective
• Encourage lean "from the gut" calls, while avoiding intractable arguments
• Implement lean user feedback into an agile sprint
• Phase-match the UX design efforts with code development so they can inter-dependently create together
This book is the only reference you need to experience first-hand how to "do it all" for our product how to keep your deliverables manageable, keep all of the project "balls" in air, how to communicate results, how to "train" your team so the easy stuff is tackled... and you can work on the creative, fun, HARD STUFF!
And that’s just the tip of the iceberg. The book uses a unique "Question & Answer" format to answer 31 key questions, and provides 4 real-world case studies and hours of live-action video.
The techniques in $1 Prototype are the EXACT SAME techniques used by Google to create the Material Design "Digital Paper" and to instruct their very select group of startups at Google Ventures. And now you can take these lean, modern mobile innovation techniques and apply them to your own project.
You don’t need expensive design software, time-consuming deliverables and extensive documentation. You need simple, compelling UX techniques that produce immediate results.
That’s exactly what The $1 Prototype delivers.
164 pages, Kindle Edition
First published December 1, 2014
19 people are currently reading
54 people want to read
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Displaying 1 - 2 of 2 reviews
January 30, 2015
I got the privilege of meeting Greg Nudelman an listening to him speak a few years back. Most of the workshop is right here in this book, which is nice because 4 hours goes by and you forget things but now I can look back through it because of this book. The interviewing and internal processes are the sections I found most useful. There is something reassuring about knowing you want get it right the first time and many other teams have "fought" over an application. All in all a good quick read and useful for setting up a new processes.
March 31, 2016
I leafed through this and I guess this is a great book if you've never done paper prototyping before. It is an ideal companion to Marvel.
Displaying 1 - 2 of 2 reviews