The Coolness Factor: How to Instantly Give Your Company's Marketing a Coolness Makeover

by Tricia Daniels, Virtual Voice (Narrator)

What is the current ‘coolness factor of your business?’ Today, no matter what city, country or corner of the world your business operates in, even if you run a website, a ‘coolness factor’ is a necessary factor for any business to have in order to connect with today’s modern, technology-driven consumers. In 2019, Generation Z, Generation X, Millennials and Baby Boomers all have something in common. which is that more so than ever, these multigenerational consumers are drawn to spend their available money and disposable income on products and services of companies and brands that they think are ‘cool.’ If you currently own a brand, business or a service company, is your marketing and ‘brand face’ as ‘cool’ as it currently can be? In this quick-to-read marketing book, author Tricia Daniels touches upon the front-facing areas of any business that customers and potential customers focus on the most and gives examples of small marketing makeover changes that any business, brand or service can quickly apply that will allow it to better connect with today’s consumers. This book is a great read for business owners, product salesmen, and marketing mavens who. want to add extra layers of ‘coolness’ to businesses but need inspiration on ‘how to do it ‘cost effectively and under budget. In today's 2019-2020 world where one's coolness factor needs to be on display 24/7/365 to today's shoppers, this book will help your business to be a trailblazer in your marketing to the world. Remember- cool is 'in.' don’t get left behind by having a business that isn't cool enough. A ‘coolness factor’ makes a business the pinnacle of ‘what is’ and keeps that business, be it services or products in a sweet spot in customer and clients minds. About Tricia In her career as a TV Show Celebrity Talent Booker, Tricia Daniels has personally secured over 25,000 celebrity appearances for some of television's biggest programs including "Good Morning America," to Academy Award, Emmy & Grammy "Live From The Red Carpet" big event broadcast specials. Tricia Daniels is well known in the television industry for making Celebrity Programming, including stars of Film, TV, Music, and Book Author interview guests "happen." With her finger firmly on the pulse of American Pop Culture, Tricia has been instrumental in not just keeping up, but leading the way in the evolution of entertainment news guest booking, ensuring the most exciting content is available to viewers as it happens. Through her solid work ethic and a true love and passion for what what she does, Tricia continues to strive for journalistic excellence every day in keeping the public connected with the hottest stars and the most current entertainment and pop culture news and information in every medium. Tricia's many career highlights a) working alongside the digerati of Young Hollywood in the pioneering leap from content provider to YouTube/Google Channel partner, b) seven years setting up interviews, live events coverage and red carpet telecasts with the TV Guide Network, and c) serving as a celebrity talent executive on the history-making 9/11 telethon, " A Tribute To Heroes" which was broadcast "live" on September 21, 2001 by the four major American television networks and all of the cable networks in the aftermath of the September 11 attacks on the World Trade Center.

Audible Audio

Published July 28, 2025

About the author

Tricia Daniels lives in a small town in Southern Ontario, Canada, where she raised three kids as a single parent. Creativity and imagination is something there is never a short supply of in her home. Between her quick wit and wicked sense of humor she found that she has a passion for writing steamy romance novels. Her goal is simple, tell her story, warm a few hearts, shed a few tears, share a silent chuckle, and occasionally, make people blush.
That's the official version. But the simple truth is... I'm just a normal woman, struggling to pay the bills and trying to raise my kids in a home where they feel empowered, supported and loved. I'd like to say that the story came to me with a gentle persuasion...but oh no! This story hit me like a full on tackle from behind and there were no foul flags thrown by the referee. Here's a little something unusual about me, well at least I think so... I'm not an author. My friends laugh when I say that. I have never aspired to write the next great love story or take the literary world by storm. I'm just a girl, who woke up from a dream with characters, scenes and a story in my head that was tied to such powerful emotions I couldn't settle until I wrote them down to get them out of my brain. This story would have never been shared with any of you if it wasn't for very good friends, who continue to try and convince me that I have a gift. Who knew? Definitely not me.