Flushed!: The first 20 years - a view from the b(l)og

by Adrian Ashton

Adrian Ashton never meant to create his own business - but as part of celebrating reaching it's 20th anniversary, he wanted to pause to reflect on how he's approached working with clients, changed the rules, and generally got in (and out) of trouble during these 2 decades.

This curated collection of blog posts he's written during this first 20 years of his business is grouped by different themes, and with new introductory chapters throughout.
Featuring stories about dancing in the House of Lords, walking alongside business owners in their darkest hours, and yellow snow - this book is part business memoir, part guidance to others, and part confession.



"I read his blogs with great enjoyment and some ribald laughter" - Rebecca White, Founder of Your Own Place CIC

"Glad to see on of the OGs is still making sh!t happen" - Todd Hannula, Founder of Shine Workspace

"Clearly not a flash in the pan" - Mike Wild, Chief Executive at Macc

810 pages, Paperback

Published July 28, 2025

Reviews

[Zoe · Rating 5 out of 5]

Fantastic resource for anyone venturing into welfare employment, life or just curious about twinning toilets. Adrian is a passionate, curious soul who will delight and entertain.

[Lane Melendez · Rating 5 out of 5]

This book is a refreshing and honest look into the realities of building a business over two decades. Adrian Ashton shares stories that are insightful, humorous, and sometimes surprisingly personal. The mix of blog-style reflections and thoughtful commentary makes it easy to read while still offering meaningful lessons. I especially enjoyed how the book balances practical experience with light-hearted moments. It feels genuine rather than overly polished. Anyone interested in entrepreneurship, social enterprise, or the human side of business will find plenty to appreciate in this engaging and memorable collection.

[Jacob Andrew · Rating 5 out of 5]

Flushed! offers a fascinating glimpse into twenty years of experiences, lessons, and unexpected moments in business. Adrian Ashton’s writing feels authentic and conversational, making it easy to connect with the stories behind the work. The collection of blog posts works beautifully as a reflection on growth, challenges, and the relationships that shape a career. Some moments are funny, others thoughtful, but all feel real. It’s the kind of book that reminds you that business is not just about strategy, but about people, resilience, and learning along the way.

[Beulah Thomas]

What makes this book stand out is its honesty and personality. Adrian Ashton doesn’t present a polished “perfect success story,” but rather a genuine journey filled with lessons, mistakes, and memorable experiences. The blog-based structure keeps the pace lively and makes it easy to dip into different themes. From humorous moments to deeper reflections on work and relationships, the book feels authentic throughout. It’s inspiring without being preachy and thoughtful without being heavy. Anyone curious about the real side of running a business will enjoy this engaging read.

[Mache John · Rating 5 out of 5]

This book feels like a conversation with someone who has truly experienced the highs and lows of professional life. Adrian Ashton’s reflections are thoughtful, humorous, and sometimes surprisingly candid. The variety of stories from serious moments to unexpected anecdotes keeps the book engaging throughout. It’s refreshing to read something that blends personal storytelling with practical wisdom. The blog format also makes it very accessible. I finished the book feeling entertained and inspired, and I think readers interested in entrepreneurship or personal growth will appreciate it.