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Common Sense Business: Starting, Operating, and Growing Your Small Business--In Any Economy!
Do you own or plan to own a small business? This is the book for you. The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business. Common Sense Business is full of life-and-death ideas. Follow Steve Gottry's advice and your business will live and thrive. Ignore it and your business could founder or die. Benefit from Gottry's experience as an entrepreneur who grew a hugely successful media agency, experienced a harrowing business failure, then rebounded with a new business and a fresh start on life. Common Sense Business tells you how to succeed throughout every phase of the small business life cycle -- from starting to operating, growing, and even closing down a business. No matter the state of the economy or the maturity of your business, you will find winning solutions to the questions and situations you face every day. Steve Gottry will help you understand yourself; your employees, customers, and vendors; and how people come together to form a successful business. You will learn how to maximize your business's assets and how to ward off those threats that could eat away at your resources and peace of mind, including debt, sloppiness, addiction, and fear. Warm, honest, funny, and factual, entrepreneur Steve Gottry tells the whole truth about successfully managing a business through good times and bad.
- GenresBusiness
368 pages, Paperback
First published August 1, 2005
6 people are currently reading
51 people want to read
About the author
Steve Gottry
22 books11 followersSTEVE GOTTRY was the founder and president of Gottry Communications Group, Inc., a full-service advertising agency and video production firm based in Minneapolis, Minnesota. He formed the company in 1970, and served a variety of organizations across the nation. Among his clients were HarperSanFrancisco, Career Press, Zondervan Publishing House, Prudential Commercial Real Estate, Warner Bros., World Wide Pictures, United Properties, Alpha Video, NewTek, Inc., Pemtom Homes, and Standard Publishing. His firm was the winner of a number of national awards including three Silver Microphones for radio, awards for direct mail and film from the International Advertising Festival of New York, and a 2003 Aegis Award of Excellence for video.
His agency was named "Small Company of the Year" by the Bloomington Chamber of Commerce, and Steve was recognized as the "Small Business Advocate of the Year" by the Chamber.
Steve is the coauthor (with Linda Jensvold Bauer) of A KICK IN THE CAREER, and the author of COMMON SENSE BUSINESS published by HarperBusiness, New York (July, 2005). He has coauthored a novel and also wrote a book to help would-be screenwriters develop stories. He has written the screenplays for four produced television and video/DVD projects, and also writes, produces, and directs commercial and industrial video projects.
He and his wife, Karla, moved their family to Arizona to leave the colder climate of Minnesota for 320 days of warm sunshine! He has teamed up with Ken Blanchard to collaborate on a number of publishing projects.
Steve is a member of Dobson Ranch Toastmasters (Mesa, AZ), an instrument-rated pilot, an avid semi-pro photographer, and a devoted Arizona Diamondbacks fan. He loves the outdoors and prefers to write in beautiful Sedona, at a remote campsite, near the ocean, or simply out by the pool.
His agency was named "Small Company of the Year" by the Bloomington Chamber of Commerce, and Steve was recognized as the "Small Business Advocate of the Year" by the Chamber.
Steve is the coauthor (with Linda Jensvold Bauer) of A KICK IN THE CAREER, and the author of COMMON SENSE BUSINESS published by HarperBusiness, New York (July, 2005). He has coauthored a novel and also wrote a book to help would-be screenwriters develop stories. He has written the screenplays for four produced television and video/DVD projects, and also writes, produces, and directs commercial and industrial video projects.
He and his wife, Karla, moved their family to Arizona to leave the colder climate of Minnesota for 320 days of warm sunshine! He has teamed up with Ken Blanchard to collaborate on a number of publishing projects.
Steve is a member of Dobson Ranch Toastmasters (Mesa, AZ), an instrument-rated pilot, an avid semi-pro photographer, and a devoted Arizona Diamondbacks fan. He loves the outdoors and prefers to write in beautiful Sedona, at a remote campsite, near the ocean, or simply out by the pool.
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Displaying 1 - 6 of 6 reviews
September 1, 2018
تعلم إدارة الأعمال بالفطرة.. !! يطرح الكاتب ستيف جوتري رؤيته وتجربته بأسلوب سلس بعيدا عن تعقيدات الاقتصاد وقوانينها وقواعدها, فكرةالكتاب كيفية البدء بمشروع شخصي صغير يقدم نصائح يتحدث عن المشاكل التي قد تواجهك ويقدم لك عدة حلول وعن كيفية التعامل والتكيف مع الركود الأقتصادي
من أفضل كتب الادارة والاقتصاد التي استمتعت بقرأتها.. !!
من أفضل كتب الادارة والاقتصاد التي استمتعت بقرأتها.. !!
June 27, 2008
An insightful checklist of business do's and dont's . The author refers to the importance of family and relationships in the midst of having a business. This struck a cord with me since I believe you need strong and supportive relationships in order to succeed in a business. It is a definite read!
tried-and-failed
January 3, 2010Fine book, got bored by page 93. If I was trying to run a business, I would have pushed through, since the info is good (if dry), but since I was just reading out of curiosity, I stopped.
September 25, 2010
مترجم في مكتبة جرير
Read
December 12, 2013i want a business
October 27, 2012
من اروع وأوائل الكتب المميزة
Displaying 1 - 6 of 6 reviews