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Product Network Analysis – The Next Big Thing in Retail Data Mining

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One of the biggest challenges retailers have is the depth of data available for
decision making, especially if they don’t have a loyalty program. Though limited,
are retailers nonetheless maximizing use of their existing data today? The
answer is no. Product Network Analysis opens a new range of insights which
can maximize return on category investments.

9 pages, Kindle Edition

First published December 14, 2014

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71 reviews7 followers
June 6, 2020
Sales pitch for consulting work

Sales pitch for consulting work. Typical consultant stuff of putting a construct but no examples of deep insights or work they have done with this framework
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