Pick Me: Breaking Into Advertising and Staying There

by Nancy Vonk

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Genres: Nonfiction, Business

240 pages, Paperback

First published August 26, 2005

Reviews

[Amanda · Rating 3 out of 5]

Very good book for creative students. I feel that it alienates account service and planning departments but overall gives great insight to anyone hoping to enter the field of advertising.

[Edyta · Rating 2 out of 5]

Full of truisms and fakery.

[Helene · Rating 3 out of 5]

Good, casual book compiling questions, answers, and insights into the world of advertising. Authors Nancy Vonk and Janet Kestin are very colloquial/casual in the way they write, so that makes the book easy to read. However, after reading this book, I have come to the realization that perhaps I am not meant to pursue a path in advertising as I had thought I would. Therefore, this book was helpful for me in figuring out what I want in terms of a career.

[Nebraska · Rating 5 out of 5]

Was definitely worth the read

I have never been a reader and just recently start being a mature adult (I'm a work in progress) but for those who want to explore the world of advertising, I strongly encourage you to read this book

[Deric Loh · Rating 5 out of 5]

Solid advice to people wanna break into the advertising industry.
Read it if you are determined to break into the most competitive industry.
Persistence Pays !!

[caroline · Rating 4 out of 5]

Really depressing (but truthful) account of how difficult it is to break into the world of creative advertising. The format is a mixture of narrative, short stories and Q&A's.

[Pauline Caberte · Rating 3 out of 5]

Extremely informative. Q&A style book that is insightful and informative.

[Umar Ghumman · Rating 4 out of 5]

An inspirational book! Do's and dont's of working in advertising! Nancy and Janet's tone is very encouraging.

[Thomas]

Want to get scared out of something you think you love? Then don't read this.

[Brandon Blum · Rating 4 out of 5]

This book answered so many questions I had about the nature of the industry. So helpful. I refer back often.