Become Unstoppable: The blueprint from the world's most successful sports team

by Gilbert Enoka

In a career spanning almost three decades, visionary psychological coach, Gilbert Enoka, changed the way the All Blacks played their game. With a 77% winning record in test match rugby, the highest of any professional sports team, they are the only international team to have a winning record against every opponent. That is only possible because they leave no part of their preparation to chance. Their winning mindset and resilience are as important as the physical training and Gilbert Enoka was their secret weapon.

For the first time, Gilbert distils his essential lessons to building unshakeable staying power – particularly at times of high pressure where others would crumble – creating a winning team mentality – and leaving things better than how you found them so that we can all learn the All Blacks way. Discover how to build a winning culture, hone your leadership to inspire your team in times of need and establish iconic rules for performance that will become your competitive advantage for years to come.

324 pages, Kindle Edition

Published August 19, 2025

Reviews

[Annie McArthur · Rating 3 out of 5]

3.5 ⭐️ Excellent with so many incredible tips! A real legend of the trade! More stars if bit more concise.

[Huey van Vliet · Rating 4 out of 5]

I enjoyed this book. It gives a clear look into the mindset and tools that underpinned the All Blacks decade of dominance, and Enoka does a great job breaking down how those ideas translate into a team environment. The big reminder for me was that high performance is really about doing the basics well, especially on the mental side of sport.

My only critique is that the book could have been more concise. After hearing Enoka cover most of these themes in a one hour podcast, the twelve hour read felt a bit stretched. Still, a strong and useful read.

[Simon Gianoutsos · Rating 4 out of 5]

Gilbert Enoka is well known for having had a huge impact to the success of the All Blacks as a mental growth and leadership coach. Lots of good practical advice with many parallels with Dan Carter's book, "The art of winning".

[Nicole Lloyd · Rating 5 out of 5]

So many great insights on the 3 aspects of how to create an environment where talent can live and excellence can prevail. It’s amazing to see how far sports psychology has come - from being hidden away as the team “masseuse” to now having served over 300 games for the All Blacks.

[Sarah Prior · Rating 5 out of 5]

Fantastic read. Some insight into Gilbert’s upbringing and also his career. He gives knowledge through stories and there is so much value in every page.

[Hannah · Rating 4 out of 5]

Heart, strength and success. A great read.

[Donna · Rating 4 out of 5]

teaches about mindset. relatable

[Andrea James · Rating 5 out of 5]

Great insight and strategies. Even though many were already known, this is a great resource.

[Louise · Rating 5 out of 5]

Had the privilege of hearing Gilbert speak at a conference and I was fascinated. His book is awesome for many reasons but I mostly enjoy his simple yet highly effective tools and tips.

[Jeff Riemann · Rating 5 out of 5]

Right up my alley. Might be the most I’ve ever marked up a book. Thank you for writing this, Gilbert!