Project 2000: The Rise and Fall of Oldsmobile Division of General Motors

by Robert J. Horvath

Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

168 pages, Paperback

First published January 17, 2006

Reviews

[Tom Nolan]

paperback 6x9