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All the World's a Fair: Visions of Empire at American International Expositions, 1876-1916

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Robert W. Rydell contends that America’s early world’s fairs actually served to legitimate racial exploitation at home and the creation of an empire abroad. He looks in particular to the "ethnological" displays of nonwhites—set up by showmen but endorsed by prominent anthropologists—which lent scientific credibility to popular racial attitudes and helped build public support for domestic and foreign policies. Rydell’s lively and thought-provoking study draws on archival records, newspaper and magazine articles, guidebooks, popular novels, and oral histories.

338 pages, Paperback

First published January 1, 1985

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About the author

Robert W. Rydell

10 books4 followers
Robert W. Rydell is professor of history at Montana State University-Bozeman. He is the author of six books, including All the World’s a Fair and World of Fairs, both published by the University of Chicago Press.

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5 stars
19 (17%)
4 stars
54 (50%)
3 stars
29 (26%)
2 stars
4 (3%)
1 star
2 (1%)
Displaying 1 - 11 of 11 reviews
Profile Image for Melissa.
140 reviews1 follower
January 15, 2019
Detailed overview of the imperial ideology driving World's Fairs in the US, with glimpses of additional issues such as labor relations. It proceeds with chapter-by-chapter discussions of each fair, and so the cumulative effect is repetitive but effective. It left me thoroughly depressed: I was not surprised at the celebration of empire, but I did not realize (though in retrospect it makes sense) quite how interwoven this ideology was with eugenics and racism. And of course, details such as the forced exhibition of survivors from the Wounded Knee massacre have a special kind of horror. Eye-opening.
Profile Image for Bobby Petricini.
36 reviews
September 21, 2017
Not sure if I totally buy into his whole theory. It's there, but Rydell may be cherry picking.
Profile Image for Charlie Newfell.
415 reviews2 followers
January 12, 2016
Detailed, academic work about the World's Fairs in the USA from 1876 to 1916. This covers the famous Centennial Exposition in Philadelphia, Columbian in Chicago, the Pan Am in Buffalo and the Louisiana Purchase Centennial in St. Louis amount others. These World's Fairs gave history many popular culture icons, including demonstrating many inventions that were to impact the 20th century. But this account focuses on what the Fairs were trying to proclaim-- the ethnic superiority of the American race.
Profile Image for Andrew Johnson.
14 reviews4 followers
October 27, 2014
An excellent piece of historical scholarship written by my former advisor.
3 reviews
February 7, 2018
Rydell explores the importance of Expositions in the Us from 1876-1914 through the lens of Gramsci’s cultural hegemony. My tool for rating was how much I learned from this book. There were many fun facts that I learned and this book solidified my interest in the importance of culture when thinking about history. Overall, I enjoyed reading this book and want to learn more about World Fairs in the US.
Profile Image for Mindy Burroughs.
101 reviews1 follower
January 17, 2020
Thoroughly jaw dropping, well written, makes a clear case that upper class purpose and federal power came together to ensure the early worlds fairs could impose “ethnological” and imperialist values on as many Americans as possible.

Highly recommend for American History fans and world’s fair enthusiasts.
Profile Image for Mark.
140 reviews12 followers
September 1, 2025
Wow. I barely made it to the end of the first chapter and this book already threw at me racial theory, white supremacy, and the whole arsenal of U.S. academic pandering. I just wanted to know what took place in the goddamn fairs.
Profile Image for Kristi.
1,210 reviews
August 25, 2014
Rydell argues that the physical design and organization of America’s World’s Fairs – (the role of the midways, in particular) - furthered imperialistic and hierarchal racist ideologies of elite, white Americans. The marginalized exhibitions of foreign and ethnic cultures were legitimized by the Smithsonian Institution’s endorsement and the artistic and political authority of the fair, though the exhibitions were more Barnum-esque spectacles than scientific displays. There was a movement in the late 1800s to enliven museological exhibitions, to focus on the expression of ideas (45), but which also was based on the scientific ordering of civilization. The World’s Fair exhibitions combined novelty, amusement, spectacle, with patriotism and artistic and scientific authority, that attempted to exert elite control of popular culture, and which shaped the international world view of Americans.
Profile Image for Elaine.
Author 5 books30 followers
May 5, 2013
Extensively researched and well-written documentation of how the U.S. put on display the people from around the world that it claimed to have "uplifted and civilized," especially in the aftermath of the Spanish-American War I was especially moved by the history of the Igorot Villages, first exhibited at the St. Louis World's Fair in 1904. It turned out to be such a popular spectacle that entrepreneurs and charlatans colluded to send Igorot tribespeople (from the northern Philippines) to expositions around the country, forcing them to parade their bodies, sacred dances and customs (including eating dog) before gawking fairgoers from Seattle to New York.
Profile Image for Starbubbles.
1,676 reviews126 followers
May 12, 2009
this book is a standard in world's fair public memory. when you read it, you'll see why. rydell dives into race relations, how various groups react, or were suppose to react, and still gave a generalized feel of where the creators were going with their exhibitions. i wish gender would have been included more, but i don't know what kind of access to that information is out there. i only read the chicago world's fair part, but i'm still classifying this one as read. it's good enough to pick up again.
Profile Image for Meghan.
40 reviews13 followers
October 26, 2008
A book that exposes the dark underbelly of the expositions of the 19th and early 20th centuries that hid behind a veneer of fantasy and bright lights. One key element of these fairs that may be unknown today is the racism and subordination/exploitation of minority groups, as well as the rationalization of this treatment by a new American Empire (as well as a simple love for illusion and novelty). Extremely interesting.
Displaying 1 - 11 of 11 reviews