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Digital Marketing
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
- GenresNonfictionBusiness
698 pages, Kindle Edition
First published October 12, 2012
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Displaying 1 - 4 of 4 reviews
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May 6, 2019I read the paperback version of this edition for the Digital Marketing module of the CIM Level 4 Certificate in Professional Marketing. It covers all areas digital marketing with case studies, current examples. Useful for both theory and application.
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November 25, 2021A credible, comprehensive and recent reference book on digital marketing.
In my role as an academic advisor and lecturer in the Faculty of Business Administration at Laval University, I was tasked with reorganizing what had previously been two separate courses, “Marketing Strategy” (Introduction to Marketing) and “Fundamentals of the Connected Organization” (Digital Marketing) into one course for the Executive MBA program.
I was looking for a recent book that would offer the academic rigour of a textbook while being relevant and applicable in real life.
I found a gem in “Digital Marketing”, by Dr. Dave Chaffey and Fiona Ellis-Chadwick.
The structure and content make it ideal for both those new to marketing concepts and anyone who needs a refresher and solid understanding of digital. It also places digital marketing transformation in the broader perspective of digital transformation.
In my role as an academic advisor and lecturer in the Faculty of Business Administration at Laval University, I was tasked with reorganizing what had previously been two separate courses, “Marketing Strategy” (Introduction to Marketing) and “Fundamentals of the Connected Organization” (Digital Marketing) into one course for the Executive MBA program.
I was looking for a recent book that would offer the academic rigour of a textbook while being relevant and applicable in real life.
I found a gem in “Digital Marketing”, by Dr. Dave Chaffey and Fiona Ellis-Chadwick.
The structure and content make it ideal for both those new to marketing concepts and anyone who needs a refresher and solid understanding of digital. It also places digital marketing transformation in the broader perspective of digital transformation.
January 30, 2020
This book is totally amazing, it brings u for a trip through the digital world and how we can get benefited from it as well as it provides u with a lot of strategies, i gave it 4 out of 5 due to the extreme academic type.
Displaying 1 - 4 of 4 reviews