What do you think?
Engage First: Capture Attention, Build Trust and Drive Real Results
If no one’s paying attention, it doesn’t matter what you’re saying.
In today’s fast-paced world, we tend to rush through interactions without building genuine connection. Whether it's ignoring the receptionist or breezing through sales conversations, our engagement muscles have become weak. This ‘engagement gap’ is widening as technology reduces our need to interact with others, while our attention is constantly fragmented by digital distractions.
But the opportunity cost of not engaging can be steep, both personally and professionally.
This book is designed to help you bridge the engagement gap by teaching you how to command attention and deepen connection. Whether you’re trying to keep your prospect’s attention during a sale, presenting content in a boardroom or trying to motivate your teams, discover how to get more out of every interaction.
Anders Boulanger CSP is founder and CEO of Engagify, a company dedicated to rehumanizing business through engagement. After spending thousands of hours engaging with people at events around the world, he has codified engagement and now trains teams on how to deepen connection and command attention.
In today’s fast-paced world, we tend to rush through interactions without building genuine connection. Whether it's ignoring the receptionist or breezing through sales conversations, our engagement muscles have become weak. This ‘engagement gap’ is widening as technology reduces our need to interact with others, while our attention is constantly fragmented by digital distractions.
But the opportunity cost of not engaging can be steep, both personally and professionally.
This book is designed to help you bridge the engagement gap by teaching you how to command attention and deepen connection. Whether you’re trying to keep your prospect’s attention during a sale, presenting content in a boardroom or trying to motivate your teams, discover how to get more out of every interaction.
Anders Boulanger CSP is founder and CEO of Engagify, a company dedicated to rehumanizing business through engagement. After spending thousands of hours engaging with people at events around the world, he has codified engagement and now trains teams on how to deepen connection and command attention.
220 pages, Kindle Edition
Published October 6, 2025
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
September 26, 2026
Attention is everything and this practical business guide teaches you how to earn it. Drawing on nearly two decades of trade show experience, the author shares tactics for capturing attention and building genuine connection in sales, presentations and team leadership. The goal is closing the so-called engagement gap that's widening as technology fragments our focus. It's one to watch for salespeople and presenters.
June 20, 2026
Practical and useful information
I have had the pleasure of working with Anders at a number of trade shows, as well as some engagement training sponsored by my employer. His book is excellent at distilling concrete, specific behaviors one can work on to improve their ability to engage in all areas of life. Thank you!
I have had the pleasure of working with Anders at a number of trade shows, as well as some engagement training sponsored by my employer. His book is excellent at distilling concrete, specific behaviors one can work on to improve their ability to engage in all areas of life. Thank you!
Displaying 1 - 2 of 2 reviews