What do you think?
Rate this book
It's Jeff
Jeff the Land Shark: Friends and Rivals
Hot off his star-making appearance in MARVEL RIVALS, everyone’s favorite walking fish boy stars in his first series!
Join Jeff the Land Shark as he teams up with many of the friends he’s made over the years and outsmarts more than a few rivals along the way. And this time, he’s got some all-new abilities on his side! But a malevolent force has been set upon the world — a being of pure darkness who wants nothing more than dismay and destruction. Beware the evil known as…Shadow Jeff! Plus: Our selachian sensation stalks the dangerous corridors of Madripoor alongside Wolverine and Psylocke! Jeff co-creator Kelly Thompson and artist Tokitokoro sharpen the teeth of the undeniable star of the entire Marvel Universe!
COLLECTING: Jeff the Land Shark (2025) #1-5
Join Jeff the Land Shark as he teams up with many of the friends he’s made over the years and outsmarts more than a few rivals along the way. And this time, he’s got some all-new abilities on his side! But a malevolent force has been set upon the world — a being of pure darkness who wants nothing more than dismay and destruction. Beware the evil known as…Shadow Jeff! Plus: Our selachian sensation stalks the dangerous corridors of Madripoor alongside Wolverine and Psylocke! Jeff co-creator Kelly Thompson and artist Tokitokoro sharpen the teeth of the undeniable star of the entire Marvel Universe!
COLLECTING: Jeff the Land Shark (2025) #1-5
128 pages, Paperback
Published May 5, 2026
About the author
Kelly Thompson
795 books1,100 followersKELLY THOMPSON has a degree in Sequential Art from The Savannah College of Art & Design. Her love of comics and superheroes have compelled her since she first discovered them as a teenager. Currently living in Portland, Oregon with her boyfriend and the two brilliant cats that run their lives, you can find Kelly all over the Internet where she is generally well liked, except where she's detested.
Kelly has published two novels - THE GIRL WHO WOULD BE KING (2012) and STORYKILLER (2014) and the graphic novel HEART IN A BOX from Dark Horse Comics (2015). She's currently writing ROGUE & GAMBIT, HAWKEYE, and PHASMA for Marvel Comics and GHOSTBUSTERS for IDW. Other major credits include: A-Force, Captain Marvel & The Carol Corps, Jem and The Holograms, Misfits, Power Rangers Pink, and the creator-owned mini-series Mega Princess.
Kelly's ambitions are eclipsed only by her desire to exist entirely in pajamas. Fortunately pajamas and writers go hand in hand (most of the time). Please buy all her stuff so that she can buy (and wear) more pajamas.
Kelly has published two novels - THE GIRL WHO WOULD BE KING (2012) and STORYKILLER (2014) and the graphic novel HEART IN A BOX from Dark Horse Comics (2015). She's currently writing ROGUE & GAMBIT, HAWKEYE, and PHASMA for Marvel Comics and GHOSTBUSTERS for IDW. Other major credits include: A-Force, Captain Marvel & The Carol Corps, Jem and The Holograms, Misfits, Power Rangers Pink, and the creator-owned mini-series Mega Princess.
Kelly's ambitions are eclipsed only by her desire to exist entirely in pajamas. Fortunately pajamas and writers go hand in hand (most of the time). Please buy all her stuff so that she can buy (and wear) more pajamas.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 30 reviews
June 18, 2026
Here Jeff has a supernatural encounter after investigating Dr. Strange’s Sanctum and -ahem - “borrowing” several mysterious gems he finds laying around. After the demon steals his shadow, he’s forced to chase the demon through the marvel-verse, encountering a variety of Marvel heroes along the way.
It’s cute, like Jeff comics usually are. The story is light in tone, but appropriate for what I assume the intended audience age would be. The plot culminates in an ending based on forgiveness and helping others (except for poor Doctor Strange who returns to find his house trashed, and the culprits having taken off before they can be forced to help clean). I like that it introduced a few interesting new characters to me - Doctor Voodoo I’ve seen in the Strange Academy comics, but didn’t know much about, and his storylines sound intriguing. And I hadn’t seen Eliza Bloodstone before. Overall, it’s a fun, quick adventure that would be great more middle-grade readers.
Mostly, anyway. I did get a kick out of how they censored all the American swearing - all @&$#es, and 💀💀💀💀s - but Eliza’s “bloody”s and “soddings” remained unchanged.
For the most part I enjoyed the art throughout, although for some reason the design difference in styles between Gambit and Rogue x despite presumably being the same artist - seemed odd to me. I definitely preferred the art for Gambit.
Rating note: While cute, I find comics a bit disappointing due to the lack of insight and depth we get into the story compared to a novel, or even a longer comic like a manga. So personally, this is a 3 for me, but I do think that, looking at it objectively, as a comic for grades 4-6 or so, this is probably worth 4 stars.
It’s cute, like Jeff comics usually are. The story is light in tone, but appropriate for what I assume the intended audience age would be. The plot culminates in an ending based on forgiveness and helping others (except for poor Doctor Strange who returns to find his house trashed, and the culprits having taken off before they can be forced to help clean). I like that it introduced a few interesting new characters to me - Doctor Voodoo I’ve seen in the Strange Academy comics, but didn’t know much about, and his storylines sound intriguing. And I hadn’t seen Eliza Bloodstone before. Overall, it’s a fun, quick adventure that would be great more middle-grade readers.
Mostly, anyway. I did get a kick out of how they censored all the American swearing - all @&$#es, and 💀💀💀💀s - but Eliza’s “bloody”s and “soddings” remained unchanged.
For the most part I enjoyed the art throughout, although for some reason the design difference in styles between Gambit and Rogue x despite presumably being the same artist - seemed odd to me. I definitely preferred the art for Gambit.
Rating note: While cute, I find comics a bit disappointing due to the lack of insight and depth we get into the story compared to a novel, or even a longer comic like a manga. So personally, this is a 3 for me, but I do think that, looking at it objectively, as a comic for grades 4-6 or so, this is probably worth 4 stars.
May 5, 2026
Adorable, if a bit frenetic. Each issue has Jeff pinballing across the Marvel Universe into a different character's lap as he attempts to track down a demon that's stolen his shadow. Things move at a breakneck pace, and while that's fun, it does mean that we don't really get a moment to breathe. It's a very 'everyone and the kitchen sink' approach, to the point that when everyone turns back up again at the end to help with the final 'battle', there's barely enough room on the pages for them all.
Still, the little guy remains the cutest thing going, the artwork's great, and I was also amused by the in continuity nods to certain things as well. Comedy books like this often get put into their own little side bubble, but Jeff has remained firmly in the main Marvel Universe spotlight.
Still, the little guy remains the cutest thing going, the artwork's great, and I was also amused by the in continuity nods to certain things as well. Comedy books like this often get put into their own little side bubble, but Jeff has remained firmly in the main Marvel Universe spotlight.
June 2, 2026
You can never go wrong with Jeff – he's the best Marvel character! I loved that Deadpool gave him a "secret plot device" for later. :D
The ending was really nice as well. Just a quick and fun read, as expected.
The ending was really nice as well. Just a quick and fun read, as expected.
May 17, 2026
I love Jeff and this book is a treat. Kelly Thompson is a witty writer and the overall premise of the book is silly but cute. It is very obviously a tie in to Marvel Rivals, but I didn't mind that when the story and artwork was good. Give me more Jeff please!!
Read
November 10, 2025Jeff the Land Shark is Marvel's most successful fully new character since Deadpool, which you could regard as a terrible judgment on their publishing strategy and/or the superhero marketplace – but set against that, he is really cute. First appearing as a sidekick, he got spun off into sweet little gag strips and now stars in a full sequential story of his own, though let's be clear, this is no attempt to go epic and explore deeper issues in a Shark Knight Returns. Rather, Jeff gets into yet another ridiculous scrape – his shadow comes to life! – and then, chasing the demon responsible, plunges through a series of portals so that he can have team-ups with other characters the kids like (Deadpool again, Rocket & Groot) or should like (Elsa Bloodstone!), face off with dinosaurs, borrow Wolverine's claws for a bit... If you're looking for rigorous plotting, this is not the comic for you, and also, never try watching a Looney Tune. I don't just mean at the level of individual incident (does it make sense that Rogue can translate for Jeff after giving him a forehead kiss? Not really, but it means we can see a cute lil' guy getting a forehead kiss), but in terms of the overall notion that Jeff is pursuing the shadow demon because his good boy reputation is at stake; surely everyone knows he's a good boy in the inherent sense that's unaffected by surface details like his frequently being an absolute menace? None of which matters a jot, because this is adorable fluff and doesn't pretend to be anything else.
Review of advance copy received from Edelweiss+
Thanks to Edelweiss and the publisher for providing a DRC of this book in exchange for a honest review.
IT'S JEFF! Jeffy Jefferson Jeffrey, my cute shark-dog thingy. Love that lil' dude. This comic is infinitely more enjoyable if you're a Marvel Rivals player, as it heavily features cameos of characters playable in-game. Regular Marvel comics readers may also enjoy this collected edition of Jeff's adventures, although with the caveat that this is aimed at younger readers and/or readers who like a cute, lighthearted romp. Anyone looking for a complex plot and psychological depth will probably want to pass on this one, but on the other hand, if you enjoy a dash of smartassy quips with your dialogues, this one has its moments (special love for the Deadpool as well as Groot & Rocket cameos on that note).
On a sidenote, I tried reading this on my (admittedly small at 6") kobo and promptly gave up due to the tiny text and time it took to zoom on everything to spare my eyes. I ended up reading the rest of the story on my laptop, and therefore I'd recommend either picking up a physical copy or making sure your screen's size is big enough to read the text comfortably, otherwise it will impact your reading experience negatively.
IT'S JEFF! Jeffy Jefferson Jeffrey, my cute shark-dog thingy. Love that lil' dude. This comic is infinitely more enjoyable if you're a Marvel Rivals player, as it heavily features cameos of characters playable in-game. Regular Marvel comics readers may also enjoy this collected edition of Jeff's adventures, although with the caveat that this is aimed at younger readers and/or readers who like a cute, lighthearted romp. Anyone looking for a complex plot and psychological depth will probably want to pass on this one, but on the other hand, if you enjoy a dash of smartassy quips with your dialogues, this one has its moments (special love for the Deadpool as well as Groot & Rocket cameos on that note).
On a sidenote, I tried reading this on my (admittedly small at 6") kobo and promptly gave up due to the tiny text and time it took to zoom on everything to spare my eyes. I ended up reading the rest of the story on my laptop, and therefore I'd recommend either picking up a physical copy or making sure your screen's size is big enough to read the text comfortably, otherwise it will impact your reading experience negatively.
June 25, 2026
For such a simple comic, it seemed to take ages to finish (I did have a honeymoon in the middle of trying to finish it though... but I did it! The following will be a pros and cons list that are all opinions and feelings definitely not a professional review/critique because this is a Jeff the Land Shark comic, guys.
Pros:
1. Jeff, obviously. He's so adorable. Loved that he could kind of "talk" in this one.
2. Remy and Rogue!
3. I actually didn't mind Deadpool, for once, which is a lot coming from me.
4. Gwenpool and her Jeff slippies
5. The overall cuteness
6. Elsa Bloodstone (she'll be on the cons list too though...)
7. The Marvel Rivals feel of it (also a con though...)
8. Rocket and Groot!
9. Moon Knight is on the cover, but nowhere in the comic
10. Rogue!
11. Hopping all over the place and from person to person was fun.
12. Dinosaurs
Cons:
1. Cloak and Dagger are on the cover but nowhere in the comic
2. Elsa Bloodstone's mouth
3. The fact that it really shoves Marvel Rivals down your throat in some ways
4. The plot was a bit much for me
5. Doctor Voodoo
6. Magick
7. Wanda
8. Not enough Gwenpool
9. No Katie Hawkeye in this one
10. Dr. Strange
11. This feels incredibly weird for me to say, but not enough Deadpool?!?
Pros:
1. Jeff, obviously. He's so adorable. Loved that he could kind of "talk" in this one.
2. Remy and Rogue!
3. I actually didn't mind Deadpool, for once, which is a lot coming from me.
4. Gwenpool and her Jeff slippies
5. The overall cuteness
6. Elsa Bloodstone (she'll be on the cons list too though...)
7. The Marvel Rivals feel of it (also a con though...)
8. Rocket and Groot!
9. Moon Knight is on the cover, but nowhere in the comic
10. Rogue!
11. Hopping all over the place and from person to person was fun.
12. Dinosaurs
Cons:
1. Cloak and Dagger are on the cover but nowhere in the comic
2. Elsa Bloodstone's mouth
3. The fact that it really shoves Marvel Rivals down your throat in some ways
4. The plot was a bit much for me
5. Doctor Voodoo
6. Magick
7. Wanda
8. Not enough Gwenpool
9. No Katie Hawkeye in this one
10. Dr. Strange
11. This feels incredibly weird for me to say, but not enough Deadpool?!?
June 8, 2026
If you want a story full of characters that you know, then maybe only part of this story is for you. But if you want to follow a cute little shark on a chaotic location hopping adventure this is the story for you.
Ranging from Manhattan to Knowhere to the Savage Land this doesn’t take the Marvel Comics universe too seriously and honestly that is perfect when you follow Jeff the Land Shark. Kelly Thompson never fails to deliver when she writes for a mix of characters. And to include characters as different as Elsa Bloodstone and Gwenpool sharing scenes without it feeling weird, or out of character, is always enjoyable for me.
The art, while not a style I would enjoy in most Marvel books, works here pulling in more cute elements for the characters designs without it being too off putting.
Fun as always for this character and writer and if more gets released I’m looking forward to reading it in the future.
Ranging from Manhattan to Knowhere to the Savage Land this doesn’t take the Marvel Comics universe too seriously and honestly that is perfect when you follow Jeff the Land Shark. Kelly Thompson never fails to deliver when she writes for a mix of characters. And to include characters as different as Elsa Bloodstone and Gwenpool sharing scenes without it feeling weird, or out of character, is always enjoyable for me.
The art, while not a style I would enjoy in most Marvel books, works here pulling in more cute elements for the characters designs without it being too off putting.
Fun as always for this character and writer and if more gets released I’m looking forward to reading it in the future.
June 18, 2026
2026 Eisner Award finalist - Best Humor Publication, Best Writer (Kelly Thompson)
Collects Jeff the Land Shark (2025) #1-5.
Not being a big Marvel fan, I found the in-jokes and my lack of knowledge of certain characters limited my enjoyment. There is certainly an air of silliness throughout, but it's not necessarily funny. Jeff is a strange little dude who seems to get into mischief quite regularly. He sneaks into Doctor Strange's house where he encounters a shadow demon who steals his shadow. Jeff chases the demon through interdimensional portals, and along the way runs into a variety of X-Men and other assorted superheroes who try to help him. Nothing too dramatic, but nothing too substantial, either. Tokitokoro's artwork gives the book a cartoony manga feel, which is probably the best part of the book.
Collects Jeff the Land Shark (2025) #1-5.
Not being a big Marvel fan, I found the in-jokes and my lack of knowledge of certain characters limited my enjoyment. There is certainly an air of silliness throughout, but it's not necessarily funny. Jeff is a strange little dude who seems to get into mischief quite regularly. He sneaks into Doctor Strange's house where he encounters a shadow demon who steals his shadow. Jeff chases the demon through interdimensional portals, and along the way runs into a variety of X-Men and other assorted superheroes who try to help him. Nothing too dramatic, but nothing too substantial, either. Tokitokoro's artwork gives the book a cartoony manga feel, which is probably the best part of the book.
Review of advance copy received from Edelweiss+
5/5 stars for a fun and flippant little romp through the Marvel Universe(s) with Jeff the land shark and all his pals!
It's no more and no less than what the cover promises and past Jeff adventures have delivered-whimsy with some superheroic action centered on the cutest land shark since ever.
Thanks to Edelweiss+ and the publisher for access to an advance digital copy for the purpose of an honest review!
It's no more and no less than what the cover promises and past Jeff adventures have delivered-whimsy with some superheroic action centered on the cutest land shark since ever.
Thanks to Edelweiss+ and the publisher for access to an advance digital copy for the purpose of an honest review!
May 13, 2026
2.5/5
A little too chaotic with very little story for my liking. The art was cute, Jeff is adorable and seeing him hop through different places to come across various other heroes was fun, but there wasn't a ton in the way of story. He was just chasing after his shadow and that's about it...
Maybe it's just that Jeff comics aren't meant to have much of a story? Still, it was a little too all over the place for me, but he's cute so it can have a 2.5/5.
A little too chaotic with very little story for my liking. The art was cute, Jeff is adorable and seeing him hop through different places to come across various other heroes was fun, but there wasn't a ton in the way of story. He was just chasing after his shadow and that's about it...
Maybe it's just that Jeff comics aren't meant to have much of a story? Still, it was a little too all over the place for me, but he's cute so it can have a 2.5/5.
Review of advance copy
My daughter and I love reading It's Jeff together. I'm so glad that he got his own series but I prefer the Infinity Comics stories available through Marvel Unlimited. Read as individual comics, ratings below:
#1= 3 stars
#2= 2 stars
#3= 3 stars
#4= 3 stars
#5= 2 stars
Overall rating of 2.5 stars
#1= 3 stars
#2= 2 stars
#3= 3 stars
#4= 3 stars
#5= 2 stars
Overall rating of 2.5 stars
Review of advance copy
It's finally happened.
Jeff get his own full length featurefilm comic book.
In typical Jeffrey the Landshark fashion the vibes are set to "Fun" and the story and art reflect that.
Tokitokoro's art is whimsical and suits the shenanigans Jeff gets into.
All sorts of fun cameos help the story be more then just his little One Shot adventures, while still retaining that feel.
Jeff get his own full length feature
In typical Jeffrey the Landshark fashion the vibes are set to "Fun" and the story and art reflect that.
Tokitokoro's art is whimsical and suits the shenanigans Jeff gets into.
All sorts of fun cameos help the story be more then just his little One Shot adventures, while still retaining that feel.
October 25, 2025
Different art than what I’m used to but it was awesome and fresh!
Review of advance copy received from Publisher
It's Jeff!
Review of advance copy
Read the single issues on marvel unlimited. Jeff stories are so cute and silly. He should get to do a “kills the marvel universe”
May 10, 2026
Very cute and fun read. I think I’d only revisit for some of the art though. But definitely recommend for fans of Jeff, Marvel Rivals, or cuteness in general.
May 16, 2026
love jeff
May 25, 2026
The perfect book for the perfect little guy
May 28, 2026
Jeff is fun in little shorts. Given his own comic though, he gets really tedious as it's just the same schtick for a full 5 issues.
May 29, 2026
I love this little shark sfm.
June 2, 2026
THE DOPAMINE RUSH I GOT FROM THIS... MY BABY JEFFREY... I AM ADOPTING YOU RIGHT NOW...
June 6, 2026
128 pages of pure delight. I read it to my daughter and she giggled her way through it. Fantastic!
June 6, 2026
OK that was kind of cute actually
June 7, 2026
Even though I enjoyed Jeff-Verse more, this was such a cute quick read!!🦈✨
June 7, 2026
Marvel Rivals brought me here.
Harmless fun and a quick read. Probably better suited for kids, but Jeff is a good hang.
Harmless fun and a quick read. Probably better suited for kids, but Jeff is a good hang.
June 10, 2026
Silly, goofy fun time.
Displaying 1 - 30 of 30 reviews