The wisdom in this book is drawn from forty-years of study, experiences, and observations as an economist in four major state universities and in communities all across North America and around the world. I spent the first half of my career as an advocate of conservative, free-market economic thinking before concluding that the neoclassical concept of capitalism is simply not sustainable. John Ikerd knows where the dominant economic thinking of today is coming from; he has been there. This book is his latest effort to help people understand what we must do, individually and collectively, not only to create a sustainable economy but also to sustain society and humanity.