A treasure of a book for all "insightful minds that are not afraid to ask why." John Ikerd combines an engaging story of personal transformation with a sweeping analysis and call for social change based on shared insights into what we know in our hearts to be real, true, right, and good - our common sense. By interweaving life lessons with economic, political, scientific, and philosophical understandings, Ikerd paints an inspiring vision for human harmony and "a new word of order." Dr. John Ikerd holds the title of Professor Emeritus of Agricultural Economics, having served on the faculties of four major state universities during his 30-year academic North Carolina State University, Oklahoma State University, the University of Georgia, and the University of Missouri. In searching for the roots of the farm financial crisis of the 1980s, Dr. Ikerd came to the conclusion that American and global societies are in the midst of a great transition. This transition is a movement out of the industrial era, which has dominated Western thinking for the past 200 years, into a fundamentally different time in human history. During such transitions, old ways of thinking are no longer relevant but new ways have not yet been fully developed. During such times, our only means of finding truth is by relying on our common sense - our shared insights into what we know in our hearts to be real, true, right, and good. Our intelligent insight, our common sense, must provide the foundation of first principles upon which we can build a new science, a new economy, and a new society. Since retiring from the University of Missouri in 2000, Dr. Ikerd has traveled extensively across the North American continent and beyond, speaking and writing about the critical questions of sustainability and calling for a return to common sense. He is also the author of Sustainable A Matter of Common Sense, from Kumarian Press, and Crisis and Sustainability in American Agriculture, from the University of Nebraska Press.