Marketing Like Jesus: 25 Strategies to Change the World

by Darren Shearer

If the most influential man in history (Jesus Christ) taught a class on marketing (strategic influence), what might he say?No function is more important to an organization than marketing (strategic influence), and nobody has done it more effectively that Jesus Christ. Today, one out of every three people in the world claims to be one of his followers.Whether as a politician trying to win more votes, a pastor trying to get more members, a businessperson trying to sell more products or services, or a non-profit trying to recruit more supporters … we’re all marketers that are trying to strategically influence the world around us.In Marketing like Jesus, you’ll discover 25 marketing strategies that Jesus used to change the 1 – “Transcend Dead Traditions”Strategy 6 – “Define Your Target Group”Strategy 12 – “Take Control of Your Brand”Strategy 18 – “Be Proud to Ask Big”You’ll also learn how other people and organizations have successfully applied the Marketing like Jesus strategies in business, government, education, entertainment, and nonprofits.Do you have a message that the world needs to hear? Learn how to market your message like the greatest marketer in Jesus Christ.

Genres: Leadership

148 pages, Kindle Edition

First published August 11, 2014

About the author

Darren Shearer is the founder and director of Christian Business Leader and host of the Christian Business Leader Podcast, which help Christian business leaders cultivate Christ-centered companies. He has authored three books for marketplace Christians:

The Christ-Centered Company: 37 Biblical Business Habits to Build a Thriving Company That Honors God and Blesses the World (2023)

The Marketplace Christian: A Practical Guide to Using Your Spiritual Gifts in Business (2015)

Marketing Like Jesus: 25 Strategies to Change the World (2014)

Darren is also the founder and CEO of High Bridge Books & Media, which helps Christ-centered authors and organizations craft, publish, and market messages and stories that glorify God in all spheres of culture. Its imprint, High Bridge Books, has published 240+ books since 2013.

A former Captain in the United States Air Force, Darren earned the United States Air Force Commendation Medal for his meritorious service in Kuwait during Operation Iraqi Freedom.

He holds a M.A. in Practical Theology from Regent University (Virginia Beach, VA), an MBA from Pace University’s Lubin School of Business (New York, NY), and a B.A. in English from Charleston Southern University (Charleston, SC).

Darren and his wife, Marie, reside in the Great Smoky Mountains of Western North Carolina (Waynesville, NC) with their three young boys.

Reviews

[Kileha Holder · Rating 5 out of 5]

Best book on marketing

This book has inspired me so much to work at being not just like Jesus (God the man) but to be like Jesus the marketer.

[Elizabeth Lopez · Rating 5 out of 5]

Amazing

Every strategy in this book is so influential and profound. I loved every moment of reading this book. Definitely changed my whole mindset on marketing in general. Totally recommend!

[Jehiah Rogers · Rating 3 out of 5]

Rudimentary book. Good advice on marketing but not too deep on the exegetical and biblical passages.