Content Audits and Inventories

by Paula Ladenburg Land

Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.

Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.

This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

Genres: Nonfiction, Business, Design

154 pages, Kindle Edition

First published January 1, 2014

Reviews

[Kit Brown-hoekstra · Rating 4 out of 5]

I wrote a book review of this for STC Techinical Communication Journal. Good book on the whole, though it focused too much on web and the chapter on localization had some problems. Here's the link, see page 296: http://techcomm.stc.org/wp-content/up... (you have to login to the portal to see it).

[Ann · Rating 3 out of 5]

Good checklist book to get someone started on content inventory and audits.

[Marrije · Rating 4 out of 5]

Solid and useful, but not exactly a fun read (which is OK!)