Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods

by Steven Finlay

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

266 pages, Kindle Edition

First published July 2, 2014

Reviews

[☘Misericordia☘ ⚡ϟ⚡⛈⚡☁ ❇️❤❣]

A nice, very high-level overview. What it feels to be really lacking is some methodology to the methods listed. But that's just me being my cranky nitpicker self.

[BOBBY Z]

One of the more down to earth books that I have read in this field. Good management introduction to predictive analytics that is objective and does not seem to be pushING a particular vendor solution or ideology. Chapters on ethics and process particularly useful.

[Ben Shirley]

Really good, explained everything in an easy to digest way, helping to understand Analytics in a new light.

[Vadivu]

nice

[Yen]

A little dated but fundamental concepts still hold, making it a good primer to the field of predictive analytics. Written for business owners, managers, and the uninitiated, concepts are explained for the layman with no complex math mentioned.