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The CFO Myth: Ten Reasons Why You Don't Need a CFO and Five Signs You Do
The CFO Myth
Ten Reasons Why You Don’t Need a CFO—And Five Signs You Do
Master the money side of your business—without the cost of a CFO.
If you’re like most entrepreneurs, you didn’t start your business to become a financial expert. But sooner or later, the numbers start calling the shots—whether you understand them or not.
Revenue stalls. Expenses spiral. Scaling feels risky. And suddenly, you’re not running your business…your business is running you.
In The CFO Myth, financial strategist and business advisor Rodrigo Rodríguez-Novás delivers the knowledge, structure, and clarity you need to lead your company with confidence—even if you’ve never opened a P&L before.
Drawing on 20+ years of experience in corporate finance, M&A, and consulting with fast-growing startups, Rodrigo breaks down the difference between accounting and finance, clears up common misconceptions, and gives you a real-world blueprint for growth without chaos.
This is the book for business owners who want smarter decisions using data, not guessworkBuild a lean, responsible spending culture across their teamAvoid early-stage money mistakes that destroy momentumPut systems and controls in place before scalingKnow when they’re ready to outsource—or bring in a CFO
Whether you’re launching a business, looking to grow, or stuck in financial fog, The CFO Myth offers tools, checklists, and eye-opening insights you can use immediately—without hiring an expensive executive.
Stop sailing blind. Start thinking like a CFO—until the day your business actually needs one.
Ten Reasons Why You Don’t Need a CFO—And Five Signs You Do
Master the money side of your business—without the cost of a CFO.
If you’re like most entrepreneurs, you didn’t start your business to become a financial expert. But sooner or later, the numbers start calling the shots—whether you understand them or not.
Revenue stalls. Expenses spiral. Scaling feels risky. And suddenly, you’re not running your business…your business is running you.
In The CFO Myth, financial strategist and business advisor Rodrigo Rodríguez-Novás delivers the knowledge, structure, and clarity you need to lead your company with confidence—even if you’ve never opened a P&L before.
Drawing on 20+ years of experience in corporate finance, M&A, and consulting with fast-growing startups, Rodrigo breaks down the difference between accounting and finance, clears up common misconceptions, and gives you a real-world blueprint for growth without chaos.
This is the book for business owners who want smarter decisions using data, not guessworkBuild a lean, responsible spending culture across their teamAvoid early-stage money mistakes that destroy momentumPut systems and controls in place before scalingKnow when they’re ready to outsource—or bring in a CFO
Whether you’re launching a business, looking to grow, or stuck in financial fog, The CFO Myth offers tools, checklists, and eye-opening insights you can use immediately—without hiring an expensive executive.
Stop sailing blind. Start thinking like a CFO—until the day your business actually needs one.
206 pages, Kindle Edition
Published September 16, 2025
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Displaying 1 - 2 of 2 reviews
December 23, 2025
I really enjoyed reading this book. It presents a lot of information in a clear, accessible, and engaging way. Although I am not currently experiencing the situations this book describes, I found it very useful to learn about this topic, as it made me realize how complex these types of decisions can be.
December 10, 2025
This book does a great job breaking down finance in a way that actually feels approachable instead of intimidating. If you’re trying to build smarter systems and make better money decisions early on, this is a really solid read.
Displaying 1 - 2 of 2 reviews