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Coachable: How the Greatest Performers Reach Their Highest Potential

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What separates the greatest athletes from the rest? What allows them to elevate their game to higher levels than those who may be bigger, stronger, and faster? Coachability.

Sports analyst Ric Bucher has spent the last three decades surrounded by some of the greatest athletes of our time. Over the years, he became obsessed with the ultimate question in sports and Which traits separate the best from the rest? 

He began asking that question, and the same answer kept coming back again and again from greats like Michael Jordan, Tom Brady, Diana Taurasi, Brandi Chastain, and Stephen Curry.

I was coachable

Coachable? Yes, coachable. Of all the possible markers that contributed to their greatness, coachability emerged as the surprising X factor. So Bucher set out to explore this often overlooked aspect of the careers of every major athlete he could access and found stories that these stars have never revealed. Coachable is organized around the 10 Truths of Coachability that every athlete, team leader, manager, coach, and parent needs to know,  

Don’t let who you want to be stop you from being who you can be;The greatest goals are the ones you can never reach alone;Only the athlete knows what is most important to them; andA coach who knows who you are knows what you can be.
Each truth is dissected and illuminated through exclusive interviews and stories from legendary coaches like Gregg Popovich, Steve Kerr, and Coach K; all-time greats like Stephen Curry and Landon Donovan; the rising stars of tomorrow, like Rose Zhang and Paolo Banchero; and some of the athletes most known for maximizing their talent, like Fred VanVleet and Richard Jefferson. Taken together, the stories and insights in Coachable are a fascinating window into how we can improve at whatever we do.

284 pages, Kindle Edition

Published May 12, 2026

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About the author

Ric Bucher

7 books1 follower

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5 stars
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Displaying 1 - 3 of 3 reviews
13 reviews
June 11, 2026
Oh my goodness! Every athlete, coach, parent (grandparent) or teacher should read this book!
The stories and the insights from the athletes made this fabulous book even better.
So many important takeaways, with elements geared to help individuals maximize their potential, embrace guidance and be Coachable.
I am ordering additional copies to pass out to family and friends.
4 reviews
June 19, 2026
This is a great book! It does a great job giving stories of how to help train athletes to be coachable and what it actually takes in order to do so. I really enjoyed it.
46 reviews1 follower
July 13, 2026
It was interesting to learn the stories of atheletes but tldr is be coachable and says values of being coachable. doesn’t feel all that actionable on how to become coachable.
Displaying 1 - 3 of 3 reviews