Save Yourself: A New Approach to Thinking about Money and Taking Control of Your Financial Future

by Kelley Keehn

Bestselling author and financial educator Kelley Keehn blends neuroscience and evidence-based strategies to help readers overcome barriers to financial security and take control of their future in an unpredictable world.


Financial empowerment goes far beyond knowing how to budget or invest—it begins with understanding the powerful role that mindset, emotions, and psychology play in our decisions. In Save Yourself, Keehn uncovers the hidden patterns that sabotage financial stability and shows readers how to rewire their relationship with money to build long-term confidence and resilience.


Unlike traditional finance books that recycle outdated advice, Save Yourself addresses the realities of housing out of reach, precarious jobs, side hustles, caregiving pressures, and rising costs that shape a new financial landscape. With compassion and clarity, Keehn provides practical strategies rooted in behavioural science to help readers navigate setbacks, protect their families, and make informed choices about wealth and legacy.


Whether you’re part of Gen Z navigating record debt and an uncertain job market, a Millennial striving to build wealth without owning property, a Gen Xer balancing kids and aging parents, or simply someone ready to finally take control, Save Yourself offers the tools, mindset shifts, and inspiration to move past harmful money myths and create lasting security in a changing world. Learn more at www.kelleykeehn.com.

272 pages, Paperback

Expected publication October 6, 2026

Reviews

[Wendelle]

A really good, practical personal finance book, that showcases samples of stories of people in different financial stages (first-generation, currently laid off, well-to-do but guilty, new grad with student loans, uneasy with investing, successful but overspending, recent divorcee, long-term married preparing for power of attorney, etc) to show how our personal financial scripts make an impact on our decisions, and what easy steps we can make to improve our financial situations

[Rachel Van Zeumeren · Rating 3 out of 5]

This was way more woke than I expected. Loved the diversity in the ppl represented in the example scenarios. There was a typo tho and I hated the suggestion of using AI to explore your beliefs and thoughts around money as it will likely just give u misleading info and just validate everything you say so she lost me there

[Amanda Labossière-Forbes · Rating 5 out of 5]

4.5⭐️ rounded up.
“Financial resilience isn’t about avoiding mistakes. It’s about staying in the game long enough to learn, recover and evolve.” Page 36.
“No matter how clear your intentions are, transformation isn’t instant. Even with the best tools and deepest insights, rewiring takes time.” Page 253.