Contemporary graphic designers, particularly those who have grown up with the computer playing an all-pervasive role in their work, are now discovering the potential of letterpress for its unique visual and tactile impact, made possible (in contrast to digital type) by its physical presence on the page. In parallel to the proliferation of digital typefaces and the dominance of computer typesetting and printing in trade publishing today, new, private letterpress publishers are on the increase. The principal reason for the re-emergence of letterpress as a potent medium in this new millennium is its creative potential, making it possible to express ideas and encouraging a more thoughtful, more intelligent use of type. This book celebrates the diversity of the original work being produced by graphic designers and typographers using letterpress around the world. It examines US and European private presses, top international graphic designers working with letterpress, how letterpress is being used as a commercial medium in developing countries, and the continuing new developments in letterpress technology. This is a timely book designed to support the trend for non-computer design techniques now enjoying a period of growth and reinvention.
this review is adapted from a longer one with photos at my blog liberal sprinkles
I have limited knowledge about letterpress so I found this book interesting. It is an updated edition of a book first published in 2004, which is timely as letterpress has made a comeback in recent years, and not just within the handmade community. Jury's book is a comprehensive take on the history of letterpress, which has been used commercially for over 500 years. He discusses the art and craft of this medium, digital technology and mass production versus handmade, design versus art versus craft. He says letterpress is "not innately superior" to digitally designed and mass-produced print and has to be flexible and stay relevant and functional, not just decorative to survive.
The book has some gorgeous examples of pages and materials printed by letterpress, wonderful for those interested in typography, print and design. Wouldn't it have been lovely, though, if it had a letterpressed cover?
A wonderful history of letterpress printing, interposed with photos of relevant letterpress designs, typography and books/pamphlets. Also, a good commentary on the social effects and contemporary resurgence.