What do you think?
Rate this book
Hello $Firstname - Profiting from Personalization: AI Edition – How Generative AI Is Transforming Personalization at Scale
Personalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller Hello $Firstname, Rasmus Houlind and Frans Riemersma show how Generative AI is enabling marketers to scale personalization like never before.
Using the proven Bowtie of Personalization framework, the book guides you through strategy, data, content, technology, and organizational readiness – with fresh case studies and insights for the AI era. Whether you’re a marketer, technologist, or business leader, you’ll learn how to create experiences that resonate on an individual level, drive measurable results, and build lasting customer relationships.
Packed with practical tools, models, and examples, this book helps
Understand the fundamentals of AI-enabled personalization
Apply the Bowtie of Personalization to real-world scenarios
Balance creativity, data, and technology for scalable impact
Navigate the organizational changes required for success
If you want to stay ahead in the age of AI-powered marketing, Hello $Firstname – AI Edition is your essential guide.
Using the proven Bowtie of Personalization framework, the book guides you through strategy, data, content, technology, and organizational readiness – with fresh case studies and insights for the AI era. Whether you’re a marketer, technologist, or business leader, you’ll learn how to create experiences that resonate on an individual level, drive measurable results, and build lasting customer relationships.
Packed with practical tools, models, and examples, this book helps
Understand the fundamentals of AI-enabled personalization
Apply the Bowtie of Personalization to real-world scenarios
Balance creativity, data, and technology for scalable impact
Navigate the organizational changes required for success
If you want to stay ahead in the age of AI-powered marketing, Hello $Firstname – AI Edition is your essential guide.
286 pages, Kindle Edition
Published September 9, 2025
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.