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Own Your Brand, Own Your Career: The Definitive Guide to Building an Authentic Personal Brand That Accelerates Your Success
Own Your Brand, Own Your The Definitive Guide to Building an Authentic Personal Brand That Accelerates Your Success
In today’s fast-changing world of work, talent and hard work are no longer enough. The people who stand out, get promoted, and create new opportunities aren’t always the most skilled—they’re the ones who are known for their skills. That’s the power of a personal brand.
In Own Your Brand, Own Your Career, Andy Storch and Mike Kim—two seasoned experts in career development, personal branding, and thought leadership—show you how to strategically position yourself for lasting success. Drawing from decades of experience helping corporate professionals, entrepreneurs, and leaders around the world, they reveal how
Identify and clarify your unique value, story, and message
Build credibility and visibility inside and outside your organization
Use modern platforms and tools to share your expertise effectively
Create opportunities for promotions, career pivots, and business ventures
Stay authentic while amplifying your impact
Packed with real-world examples, step-by-step frameworks, and actionable exercises, this book will equip you to take control of your professional reputation and future—before someone else defines it for you.
Whether you’re aiming for your next big promotion, preparing to pivot careers, or building a business around your expertise, Own Your Brand, Own Your Career is your roadmap to becoming recognized, respected, and in demand.
It’s time to stop waiting for opportunities to find you. Build your brand, own your career, and create the success you deserve.
In today’s fast-changing world of work, talent and hard work are no longer enough. The people who stand out, get promoted, and create new opportunities aren’t always the most skilled—they’re the ones who are known for their skills. That’s the power of a personal brand.
In Own Your Brand, Own Your Career, Andy Storch and Mike Kim—two seasoned experts in career development, personal branding, and thought leadership—show you how to strategically position yourself for lasting success. Drawing from decades of experience helping corporate professionals, entrepreneurs, and leaders around the world, they reveal how
Identify and clarify your unique value, story, and message
Build credibility and visibility inside and outside your organization
Use modern platforms and tools to share your expertise effectively
Create opportunities for promotions, career pivots, and business ventures
Stay authentic while amplifying your impact
Packed with real-world examples, step-by-step frameworks, and actionable exercises, this book will equip you to take control of your professional reputation and future—before someone else defines it for you.
Whether you’re aiming for your next big promotion, preparing to pivot careers, or building a business around your expertise, Own Your Brand, Own Your Career is your roadmap to becoming recognized, respected, and in demand.
It’s time to stop waiting for opportunities to find you. Build your brand, own your career, and create the success you deserve.
228 pages, Kindle Edition
Published September 15, 2025
30 people are currently reading
10 people want to read
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Displaying 1 - 3 of 3 reviews
September 16, 2025
Own Your Brand, Own Your Career is one of those rare books that blends personal development with practical career advice. The authors argue convincingly that your personal brand isn’t just about marketing yourself — it’s about taking ownership of how people perceive you when you’re not in the room.
Through memorable stories (like the executive who realized she wasn’t projecting leadership presence, despite her hard work and long hours), they illustrate how perception and narrative can be the deciding factors between being overlooked and being promoted. I found the discussion of “horror vacui” particularly interesting — the idea that when you leave a gap in your narrative, people will fill it with their own assumptions (and usually negative ones).
This isn’t a flashy motivational book. It’s practical, grounded, and filled with advice you can apply right away, whether you’re early in your career, working toward leadership, or running your own business.
If you’ve ever wondered why equally qualified peers get noticed, promoted, or sought after while your contributions fade into the background, this book will help you shift that dynamic. Highly recommended.
Through memorable stories (like the executive who realized she wasn’t projecting leadership presence, despite her hard work and long hours), they illustrate how perception and narrative can be the deciding factors between being overlooked and being promoted. I found the discussion of “horror vacui” particularly interesting — the idea that when you leave a gap in your narrative, people will fill it with their own assumptions (and usually negative ones).
This isn’t a flashy motivational book. It’s practical, grounded, and filled with advice you can apply right away, whether you’re early in your career, working toward leadership, or running your own business.
If you’ve ever wondered why equally qualified peers get noticed, promoted, or sought after while your contributions fade into the background, this book will help you shift that dynamic. Highly recommended.
September 24, 2025
The book every employee should read
What a refreshing perspective on building a personal brand as an employee, whether you’re happy in your current role or searching for the next great opportunity. This is a great collaboration between Mike and Andy, showing that personal branding isn’t strictly for entrepreneurs.
What a refreshing perspective on building a personal brand as an employee, whether you’re happy in your current role or searching for the next great opportunity. This is a great collaboration between Mike and Andy, showing that personal branding isn’t strictly for entrepreneurs.
October 19, 2025
read it, you won’t regret!
A must-read for professionals at any stage. The insights on personal branding are spot-on and highly actionable. If you’re interested, I highly recommend.
A must-read for professionals at any stage. The insights on personal branding are spot-on and highly actionable. If you’re interested, I highly recommend.
Displaying 1 - 3 of 3 reviews