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Stop Chasing, Start Attracting: A Short Guide to Marketing for Tech Founders (Ascent Framework 1.2)
Stop Chasing, Start A Short Marketing Guide for Tech Founders (Ascent Framework 1.2)
There’s another myth in if your product is good enough, customers will find you.
In reality, nobody cares — not yet. You have to attract them.
This short, practical guide is for tech founders, side hustlers, and early-stage entrepreneurs who want to build momentum by pulling the right customers toward them instead of endlessly chasing leads.
Inside, you’ll
How to move from “defining” an audience to actually attracting customers
The simple three-step Attract → Educate → Activate
Real-world examples from inside and outside tech that you can apply today
How to test your marketing without wasting time or money
The #1 mistake most founders make (and how to avoid it)
Part of the Ascent Framework series, this guide helps founders tackle marketing with clarity and focus — no jargon, no fluff, just practical steps that get results.
Read it over coffee. Use it the same day. Start attracting customers that stick.
There’s another myth in if your product is good enough, customers will find you.
In reality, nobody cares — not yet. You have to attract them.
This short, practical guide is for tech founders, side hustlers, and early-stage entrepreneurs who want to build momentum by pulling the right customers toward them instead of endlessly chasing leads.
Inside, you’ll
How to move from “defining” an audience to actually attracting customers
The simple three-step Attract → Educate → Activate
Real-world examples from inside and outside tech that you can apply today
How to test your marketing without wasting time or money
The #1 mistake most founders make (and how to avoid it)
Part of the Ascent Framework series, this guide helps founders tackle marketing with clarity and focus — no jargon, no fluff, just practical steps that get results.
Read it over coffee. Use it the same day. Start attracting customers that stick.
35 pages, Kindle Edition
Published August 18, 2025
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