What do you think?
Rate this book
Super Positioning: Win Your Category, Nail Your Narrative, & Own Your Brand With the New Neuroscience of Positioning
Super positioning is the new neuroscience-driven positioning & pitching framework for B2B SaaS & AI startups.With a stronger understanding of the mind, we can create a stronger position in the mind — one that helps you align the team, perfect your pitch, and transcend your category.Super Positioning brings the modern 'hierarchy of attention' to B2B positioning and shows you how to use it to win your category, create a strategic narrative that sells, and own your brand.Here's why it
It turns out we 'attend' to the world in two quite different ways, and that attention creates memories. That gives us three prongs we can work with to build a super position in the
Outward attention (change story): What's new? What are you putting on your prospect's radar?Narrow attention (competitive story): What's different? Why should they choose you?Memory (your hook): What's the simple, catchy hook they should remember? Other positioning strategies tend to only focus on one of those three prongs, insisting you have to either go big, go niche, or go broad. But the startup journey requires all of them, and Super Positioning helps you bring them together in a stage-appropriate way that's right for your startup, whatever situation you're in and whoever you're selling to.
Strategies and examplesWe'll cover four major positioning strategies (ride it, find it, own it, and combine it) and touch on plenty of examples, including legal tech in AI (Hebbia, Harvey, and Spellbook), classic CRM winners (Salesforce, HubSpot, and Drift), category creator OGs (Gainsight, Yammer, and Qualtrics), and brand powerhouses (Clay, Slack, Linear, and Notion).
Getting hands-onWe'll also get hands-on in a series of exercises that
Strategic What are the specifics that make you unique? What's your differentiated product or vision? How are you currently landing deals?Strategic We'll turn those specifics into a simple strategic narrative that can help align your team and power your entire GTM operation.Strategic Finally, I'll show you how to close the messaging loop on your website. The result is a clear strategy and a high-level pitch you can start testing with customers today.
Classic positioning approaches get a neuroscience-inspired makeoverTraditional approaches to positioning are incomplete because they're not built on modern neuroscience. They still have insights to offer, however, and in Super Positioning, we move positioning forward by taking the best bits of B2B positioning and rolling them into a new, unified whole.
If you're curious about category creation, if you've heard of niche positioning and Jobs to be Done, or if you've always wondered what a 'brand' actually means, this is the book for you.
If you're someone who likes to get hands-on, do the thinking, and work on your own strategic sales narrative, this is the book for you.
If you want help crystallizing your thinking, selling your vision, or nailing your pitch, this is the book for you.
It turns out we 'attend' to the world in two quite different ways, and that attention creates memories. That gives us three prongs we can work with to build a super position in the
Outward attention (change story): What's new? What are you putting on your prospect's radar?Narrow attention (competitive story): What's different? Why should they choose you?Memory (your hook): What's the simple, catchy hook they should remember? Other positioning strategies tend to only focus on one of those three prongs, insisting you have to either go big, go niche, or go broad. But the startup journey requires all of them, and Super Positioning helps you bring them together in a stage-appropriate way that's right for your startup, whatever situation you're in and whoever you're selling to.
Strategies and examplesWe'll cover four major positioning strategies (ride it, find it, own it, and combine it) and touch on plenty of examples, including legal tech in AI (Hebbia, Harvey, and Spellbook), classic CRM winners (Salesforce, HubSpot, and Drift), category creator OGs (Gainsight, Yammer, and Qualtrics), and brand powerhouses (Clay, Slack, Linear, and Notion).
Getting hands-onWe'll also get hands-on in a series of exercises that
Strategic What are the specifics that make you unique? What's your differentiated product or vision? How are you currently landing deals?Strategic We'll turn those specifics into a simple strategic narrative that can help align your team and power your entire GTM operation.Strategic Finally, I'll show you how to close the messaging loop on your website. The result is a clear strategy and a high-level pitch you can start testing with customers today.
Classic positioning approaches get a neuroscience-inspired makeoverTraditional approaches to positioning are incomplete because they're not built on modern neuroscience. They still have insights to offer, however, and in Super Positioning, we move positioning forward by taking the best bits of B2B positioning and rolling them into a new, unified whole.
If you're curious about category creation, if you've heard of niche positioning and Jobs to be Done, or if you've always wondered what a 'brand' actually means, this is the book for you.
If you're someone who likes to get hands-on, do the thinking, and work on your own strategic sales narrative, this is the book for you.
If you want help crystallizing your thinking, selling your vision, or nailing your pitch, this is the book for you.
262 pages, Kindle Edition
Published November 3, 2025
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.