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Persuasion Equation: The Subtle Science of Getting Your Way
6 CDs 7 hr., 11 min.
How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide introduces listeners to the persuasion equation-- a powerful combination of factors proven to speed agreement. Listeners will learn how to use language strategically, perfect the persuasion process, and so much more. From crafting compelling emails to convincing a colleague to nail the big presentation, Persuasion Equation is your personal recipe for success.
How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide introduces listeners to the persuasion equation-- a powerful combination of factors proven to speed agreement. Listeners will learn how to use language strategically, perfect the persuasion process, and so much more. From crafting compelling emails to convincing a colleague to nail the big presentation, Persuasion Equation is your personal recipe for success.
240 pages, Paperback
First published May 6, 2015
13 people are currently reading
136 people want to read
About the author
Mark Rodgers
3 booksLibrarian Note: There is more than one author in the Goodreads database with this name.
Please see: Mark Rodgers
An award‐winning author, engaging consultant, and world‐class speaker, Mark Rodgers has a master’s degree in adult education, has published over 100 articles and holds the National Speakers’ Association Certified Speaking Professional designation; he is one of only 500 people on the planet to have earned this coveted achievement.
Mark is also an ad hoc faculty member for the University of Wisconsin – Madison School of Business Center for Professional and Executive Development program.
Mark Rodgers lives in Milwaukee, Wisconsin, with his wife, Amy.
Please see: Mark Rodgers
An award‐winning author, engaging consultant, and world‐class speaker, Mark Rodgers has a master’s degree in adult education, has published over 100 articles and holds the National Speakers’ Association Certified Speaking Professional designation; he is one of only 500 people on the planet to have earned this coveted achievement.
Mark is also an ad hoc faculty member for the University of Wisconsin – Madison School of Business Center for Professional and Executive Development program.
Mark Rodgers lives in Milwaukee, Wisconsin, with his wife, Amy.
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Displaying 1 - 4 of 4 reviews
August 7, 2015
This book is one of the very best I have read on persuasion. Highly recommend.
September 5, 2021
This book is so good and I do recommend it to know some useful tactics and tips to increase your chance to persuade and get YES, it goes through several perspectives and ideas to help you understand your target and how to persuade him/her.
The book also shares some useful psychological factors and issues, some business management ideas, and actions to do or to don't.
I would say this book deserves a read and you can learn several things in addition to some persuasion strategies.
The book also shares some useful psychological factors and issues, some business management ideas, and actions to do or to don't.
I would say this book deserves a read and you can learn several things in addition to some persuasion strategies.
Want to read
December 27, 2016* 10 Books to Help You Become a Negotiating Pro
Once you’ve built up your confidence and determined your value, it’s time to get persuasive. Persuasion Equation is full of practical ideas that you can put into practice ASAP, including a seven-step persuasive action plan, “moment of yes” dos and donts, and 10 emergency actions when things are headed south. You have a bit of time before this book hits shelves, so add it to your “to buy” list as a final step before your big ask.
Once you’ve built up your confidence and determined your value, it’s time to get persuasive. Persuasion Equation is full of practical ideas that you can put into practice ASAP, including a seven-step persuasive action plan, “moment of yes” dos and donts, and 10 emergency actions when things are headed south. You have a bit of time before this book hits shelves, so add it to your “to buy” list as a final step before your big ask.
January 13, 2016
This book is an excellent read. If you need to be a good leader or manager, you need to be good at your persuasion skills to get work done by others. Personally also, we need a lot of persuasion to convince others. This book teaches you some really good techniques and offers practical tips with examples. Overall, an extremely useful read.
Displaying 1 - 4 of 4 reviews