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Das 60%-Potenzial: Mit Marketing die breite Masse für grünen Konsum begeistern – nominiert für den getAbstract International Book Award 2025 in der Kategorie Business Impact
271 pages, Kindle Edition
Published September 18, 2024
2 people want to read
About the author
Johanna Gollnhofer
6 booksI am a professor of marketing and a researcher with a passion for understanding how people make decisions and how brands can grow.
Alongside my academic work, I write for a broader audience to share insights from research in a way that is both practical and inspiring.
My books bring together real-world examples and academic findings to help readers navigate topics like consumer behavior, sustainability, and the future of marketing.
Our book - "The 60% Potential - Using marketing to win over mainstream consumers" got nominated for the GetAbstract International Book Award in 2025.
When I’m not teaching or writing, I enjoy exploring the Swiss outdoors and discovering new perspectives through travel.
Alongside my academic work, I write for a broader audience to share insights from research in a way that is both practical and inspiring.
My books bring together real-world examples and academic findings to help readers navigate topics like consumer behavior, sustainability, and the future of marketing.
Our book - "The 60% Potential - Using marketing to win over mainstream consumers" got nominated for the GetAbstract International Book Award in 2025.
When I’m not teaching or writing, I enjoy exploring the Swiss outdoors and discovering new perspectives through travel.
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