Built from Scratch: Personal Brand Blueprint — Turn Your Story Into a Brand That Pays You Back

by Brian Turner

The brand isn’t you on your best day. It’s you on your realest one.

This book is for the quiet builders, first-time entrepreneurs, and everyday creators who are ready to turn their story into a brand that actually pays them back.

You don’t need clout.
You don’t need to go viral.
You don’t need to become someone you’re not.

What you need is alignment.

Built from Personal Brand Blueprint is not another marketing manual. It’s a guide to building a brand that feels like you that is raw, honest, and profitable. Whether you're starting from scratch or starting over, this blueprint walks you through the real structure behind authentic

How to turn your past into powerful content

How to build trust without burning out

How to monetize quietly without selling out

How to create content that scales, even if you step away

How to lead a brand that still sounds like you

Inside, you’ll find short chapters, clear frameworks, and reflection prompts that keep you aligned through every stage of growth. You’ll also get swipe files, templates, and visual layouts to structure your content, offers, and brand message.

If you’re tired of chasing trends, pretending to be polished, or building something that doesn’t feel real—this is your blueprint.

Start small. Stay consistent. Build from what’s already real.
Always up. Always you.

65 pages, Kindle Edition

Published August 21, 2025

About the author

Brian Turner is the author of a memoir, My Life as a Foreign Country, and five collections of poetry— Here, Bullet and Phantom Noise; with The Wild Delight of Wild Things, The Goodbye World Poem, and The Dead Peasant’s Handbook due out from Alice James Books in Fall, 2023. He’s the editor of The Kiss and co-editor of The Strangest of Theatres. A musician, he’s written and recorded albums with The Interplanetary Acoustic Team, including 11 11 (Me Smiling) and American Undertow with The Retro Legion. His poems and essays have been published in The New York Times, The Guardian, National Geographic, and Harper’s, among other fine journals, and he was featured in the documentary Operation Homecoming: Writing the Wartime Experience, nominated for an Academy Award. A Guggenheim Fellow, he’s received a USA Hillcrest Fellowship in Literature, the Amy Lowell Traveling Fellowship, the Poets’ Prize, and a Fellowship from the Lannan Foundation. He lives in Orlando with his dog, Dene, the world’s sweetest golden retriever.