Ripple Effect: The Impact of Words - Influence. Empathy. Communication.

by Gabriel MacGregor

Many people struggle to connect – This book reveals what makes a great communicator and how to build strong relationships.

You’ll learn how

Approach a stranger with confidence and warmthBuild trust and emotional safetyInfluence without manipulationUse questioning techniques that unlock genuine insightRead body language and project presencePractice active listening so others feel truly heardApply elicitation techniques ethically to deepen connection Whether you're a leader, coach, parent, law enforcement officer, or simply someone seeking deeper relationships, these skills will help you create stronger bonds and more meaningful conversations.

Drawing from over 20 years of experience in military and governmental intelligence services, this book shares the lessons learned from connecting with people, guided by HUMINT (Human Intelligence)—where trust, empathy, and communication determine outcomes.

It invites you to become a pebble that creates ripples—shaping the world around you through meaningful communication, positive influence, and the quiet power of empathy.

Genres: Self Help, Nonfiction

387 pages, Kindle Edition

Published September 10, 2025

Reviews

[Werner · Rating 5 out of 5]

Ripple Effect: The Impact of Words is one of those books that feels both practical and profound. Gabriel MacGregor brings a rare perspective from his years in military and intelligence work, yet the lessons he shares are surprisingly human at their core, empathy, trust, and honest connection. What I appreciated most is that this isn’t about manipulation or flashy “influence hacks.” Instead, it’s about learning to truly listen, create emotional safety, and communicate in ways that leave people better than you found them.
The sections on body language and questioning stood out for me, they’re clear, actionable, and grounded in real-world examples. MacGregor manages to take skills used in high-stakes environments and translate them into everyday life, whether that’s leading a team, parenting, or simply having better conversations with friends. This book is equal parts wisdom and toolkit. If you want to strengthen how you connect with others, it’s a must-read.

[Michael Lagowski · Rating 5 out of 5]

I really liked this book. It’s simple, clear, and full of practical ideas that actually work in real conversations. The author explains communication through real human experience, not theory, so it feels personal and easy to follow.
I found myself paying more attention to small things like tone, body language, and the way I ask questions. It made my daily interactions smoother and more intentional. The examples feel honest and grounded, not preachy.
If you want to improve how you connect with people in everyday life — at work, at home, anywhere — this book is genuinely helpful. I’m glad I picked it up.

[Joe Legerstee · Rating 5 out of 5]

From my perspective as a 41-year-old man, this book delivers a genuine, no-nonsense guide to human connection, informed by over two decades of military intelligence experience. It goes beyond typical self-help, providing powerful and ethical techniques to build trust, influence, and create meaningful ripples in your personal and professional life. This is an essential read for anyone who wants to improve their communication skills and foster deeper, more authentic relationships.

[Beth · Rating 5 out of 5]

I was very to win this book from Goodreads. I found it very readable as I have dyslexia and have a hard time reading books that are too wordy and technical. I learned how to look at how I communicate and how I really goof up my letter writing. I would buy this book to go back for reference again and again. Sometimes the author has no awareness how the book they wrote can help people and this is the book.

[OhNoNotAPublicName! · Rating 5 out of 5]

Communicate With Heart and Purpose

This book gives really down-to-earth advice about how words shape relationships and everyday life, making empathy and connection so much easier. Readers will find practical examples, smart tips, and stories that show how small changes in communication can lead to stronger bonds. If you want to be a better listener and communicator, this guide makes it simple and uplifting.

[Nova Kim · Rating 5 out of 5]

This book is a revelation. It translates high-stakes Human Intelligence (HUMINT) techniques into an ethical, powerful guide for building genuine trust and connection. A masterclass in empathy for any leader.