Are you looking for more customers? Do you want to sell more products online? Then you need to learn how to do search engine optimization (SEO). What better place to learn SEO than from the free tools the world's largest search engine gives us? That's why this book uses Google Webmaster Tools to introduce you to SEO best-practices.
Some practitioners of search engine optimization believe that they need to trick Google in order to see results. This book will show you how to get more traffic, leads or sales from your websites by working along side of Google.
Whether you want do do your own SEO work or want to hire someone to do it for your website, this book will introduce you to the important SEO concepts you'll need to know.
David Zimmerman was raised in Atlanta, Georgia and attended Emerson College and the University of Alabama. He spent several years living and working in Brazil and Ethiopia. After winning the Three-Day-Novel Contest, Anvil Press published the resulting novella, Socket. His debut novel, The Sandbox, was published by Soho Press in 2010, and his newest novel, Caring is Creepy, will be released in April of 2012. He now teaches at Iowa State University.