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The Tuned-In Agent: The New Science of Real Estate Success
The Tuned-In The New Science of Real Estate Success is a game-changing guide for real estate professionals seeking career success without burnout. Authors Michael Edlen and Danielle Lazier bring 50+ years of experience and over $2.7 billion in sales to this fresh approach. This revolutionary methodology moves beyond traditional sales techniques, focusing on emotional intelligence and ‘tuned-in listening’ to help
Identify personality types for more effective communication Build stronger client relationships using the Platinum Rule Uncover clients’ actual needs through ‘Tuned-In Listening’ Develop confidence and reduce stress through an abundance mindset Increase listings and sales while working more efficiently. Practical tools you can implement Quickly identify high-probability clients Avoid free consulting and “second opinion” scenarios Build trust through empathy and understanding Navigate difficult conversations with professionalism Define success on your own terms Whether you’re new to real estate or a seasoned professional, this book transforms your practice. You’ll improve business metrics while experiencing a more fulfilling, balanced career. The Tuned-In Agent isn’t just about selling properties—it’s your roadmap to a more satisfying and successful life in real estate. ---
“When two of real estate’s top professionals share the system behind their success, it’s worth paying attention. Michael and Danielle have cracked the genuine connection and trust-based relationships are the future of our industry. Their proven methodology helps agents communicate their unique value, save time, and close more deals—regardless of market conditions or compensation models. This isn’t just another real estate book. It’s a blueprint for thriving in the next era of our profession.” —Bob Bohlen, over 12,000 transactions closed in 35 years
Danielle is the agent who has embraced Tactical Empathy more than any other. Her mastery of this methodology is obvious. She is in the field every day putting this work to the test, real life in real time. —Steve Shull, Real Estate Coach & Author
“’Tuned-in listening’ has given me the ability to connect at a deeper level with clients, help them get to where they want to go faster, and provide clarity on the kind of business I want to run. The result? More money and a better life than ever before!” —Ruth Krishnan, Real Estate Professional
Identify personality types for more effective communication Build stronger client relationships using the Platinum Rule Uncover clients’ actual needs through ‘Tuned-In Listening’ Develop confidence and reduce stress through an abundance mindset Increase listings and sales while working more efficiently. Practical tools you can implement Quickly identify high-probability clients Avoid free consulting and “second opinion” scenarios Build trust through empathy and understanding Navigate difficult conversations with professionalism Define success on your own terms Whether you’re new to real estate or a seasoned professional, this book transforms your practice. You’ll improve business metrics while experiencing a more fulfilling, balanced career. The Tuned-In Agent isn’t just about selling properties—it’s your roadmap to a more satisfying and successful life in real estate. ---
“When two of real estate’s top professionals share the system behind their success, it’s worth paying attention. Michael and Danielle have cracked the genuine connection and trust-based relationships are the future of our industry. Their proven methodology helps agents communicate their unique value, save time, and close more deals—regardless of market conditions or compensation models. This isn’t just another real estate book. It’s a blueprint for thriving in the next era of our profession.” —Bob Bohlen, over 12,000 transactions closed in 35 years
Danielle is the agent who has embraced Tactical Empathy more than any other. Her mastery of this methodology is obvious. She is in the field every day putting this work to the test, real life in real time. —Steve Shull, Real Estate Coach & Author
“’Tuned-in listening’ has given me the ability to connect at a deeper level with clients, help them get to where they want to go faster, and provide clarity on the kind of business I want to run. The result? More money and a better life than ever before!” —Ruth Krishnan, Real Estate Professional
178 pages, Paperback
Published August 24, 2025
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November 15, 2025
Fantastic! I am very thankful as a new starting agent I got to read this book 1st before starting my practice. I am confident too it’s going to save me a lot of time and really helped me close deals and establish good relationships. 10/10!
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