Selling Successfully

DK Essential Managers

by Robert Heller

The four new guides in this best-selling series are ideal for managers at every level. These compact references -- the most accessible single-subject business guides on the market -- demonstrate techniques and skills useful in any work environment.

Genres: Business

72 pages, Paperback

First published October 14, 1999

About the author

Robert Heller was a British management journalist, management consultant, author of a series of management books, and the founding editor of Management Today.

Reviews

[JJ Khodadadi · Rating 2 out of 5]

کتاب بدی نبود اما نکاتش خیلی کلی بود و هر قسمتش می تونست کلی توضیحات و مثال داشته باشه اما اینطور نبود

[Eloise Sunshine · Rating 2 out of 5]

This book sums up the very basic key points in the world of selling.
And this is what you get - basic key points. So it's probably a great introductory book for the beginners in the world of economy and sales, but if you're already 25+ and lived in this world for a while with your eyes open, I'd say there's not much you can get from this book. There are much better books about selling, time management, team motivation, leadership etc. All these topics are covered in this book, but just vaguely and won't get you much further in case you'd need to advance in them deeper.
The author has done a great job in gathering together they main aspects of the sales area, so it's perfect for a general overview on this topic.

[Alinnarossa · Rating 3 out of 5]

i know almost nothing about marketing and sales and this book was a very brief explanation yet easy to understand the big ideas. eventhough some of the information were not applicable anymore nowadays since it was an old book talking more about direct selling before e-commerce and stuff, some other lessons are still relevant.

i understand for some people it was a really basic stuff but for a rookie like me this book was fine.

[Bimalendu Behera]

It's a great book. I liked the summary or notes from author provided in yellow background on every chapter of the book.