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• Why some conservatives survive the liberal media machine…and others get eaten by it.
• Why thousands of people voted for Ronald Reagan and Bill Clinton.
• If reporters really think "spin" is a 4-letter word?
• Why emotion trumps logic?
Read Teaching Elephants to Talk, a crash course in campaign communications - and learn the answers to these question - and much more!
87 pages, Paperback
First published December 1, 2004