Olympic Tourism

by Mike Weed

Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Written from an international perspective this text provides the reader Olympic Tourism is a timely response to this international interest and will be an essential resource for those studying and teaching on sport, tourism and the Olympics.

256 pages, Hardcover

First published January 1, 2007

About the author

Professor Mike Weed is Director of the Centre for Sport, Physical Education and Activity Research (SPEAR) and Faculty Research Director for the Faculty of Social and Applied Sciences at Canterbury Christ Church University, UK. He is Editor of the Journal of Sport and Tourism.