Entry Strategies for International Markets

by Franklin R. Root

Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
-- Larry D. Bouts , president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

288 pages, Paperback

First published September 1, 1986

Reviews

[Phil Fox · Rating 4 out of 5]

Despite when it was written, the book is still relevant for the themes it introduces.

[Dr.fachry Albram · Rating 4 out of 5]

This book guides you for knowing the behavior of your customer ,so that you can decide the strategy in marketing precisely

[Quangvương Kaka · Rating 4 out of 5]

great book talking about entry modes