Your Behavior Will Be Monitored

by Justin Feinstein

This compulsively readable novel wrestles with vital questions of our time: sentience, purpose, life, death…and how to make a really good commercial. Told entirely through questionably obtained company emails, chat messages, TED Talks, bot trainings, and more, Your Behavior Will Be Monitored presents an all too plausible near future in which emotionally intelligent AI go up against emotionally stunted humans.

Megacorporation UniView is poised to cement their reputation as “the most trusted name in AI.” After pioneering self-driving and HR bots, UniView is now barreling toward an audacious new launch. That is, if they can pull it off in time.

Enter Noah. A down-and-out copywriter reeling from a midlife crisis, he isn’t the typical hire for a groundbreaking tech company full of brilliant engineers and run by a cutthroat CEO. But Lex, UniView’s Head of HR and one of their greatest successes, makes no mistakes—her algorithm ensures it.

UniView’s latest venture—a bot named Quinn that creates revolutionary personalized advertising—needs expert training. Noah needs to teach Quinn—who is a much better student than he ever could have hoped for—the finer points of consumer motivation and the art of writing a catchy tagline. But when corporate competitors force UniView to accelerate their timeline to market, guardrails around the AI loosen just as Quinn seems to be learning a bit too much.

Addictively readable and ridiculously entertaining, Your Behavior Will Be Monitored is a page-turning, hilarious science fictional romp through the promise and perils of an AI-driven future that we probably deserve.

Genres: Science Fiction, Fiction, Contemporary, Artificial Intelligence, Dystopia, Literary Fiction, Adult

256 pages, Paperback

Expected publication April 7, 2026

About the author

Your Behavior Will Be Monitored is Justin Feinstein’s debut novel. He has previously written about jazz for the Associated Press, about the UFC for VICE, and about being a celebrity doppelgänger for Salon. His work as an advertising copywriter and creative director has received accolades from The New York Times, Adweek, and BuzzFeed. Justin works as an editor and writing coach, and is an instructor for the Sackett Street Writers’ Workshop. He was a Berklee-trained professional hand percussionist in a past life and performed, recorded, and taught music for ten years. More recently, Justin earned an MA in media studies from The New School. He lives in Los Angeles with his wife, writer Julia Fierro, their two children, and two dogs.

Reviews

[Sam Hughes · Rating 5 out of 5]

WOWWWWWWWW

As a woman in tech, this one hit close to home, and both horrified and astounded me… AI is scary. Especially generative AI, and perhaps this book takes place in the not-so-distant future or perhaps it’s eons away, but regardless it feels as if we collectively are falling into a science fiction novel at an alarming rate.

Enter Your Behavior Will Be Monitored by Justin Feinstein… immediate five stars and additional bonus love because we STAND for a mixed media formatted text!

** told entirely through an employer’s communication logs, think Microsoft Teams or Cisco WebEx, except through the lens of AI bots. Actually I’m pretty sure the whole building is being monitored by the likes of Lex, Quinn, and Sam… three AI who have the abilities to run this company and perhaps even the world.

But anyway, our main-ish character, Noah, isn’t a scientist or a data analyst, rather he’s an ad copywriter and has been brought onto the team to help train Quinn to write and produce personalized ads and commercials for every brands and eventually users… spooky right? Because that level of detail comes from a slew of data that was unjustly collected AND hints at the fact that AI knows WAYYYY TOO MUCH.

Their company UniView, is run by a narcissistic A-hole who has money and likely world domination and other nefarious outlets on his mind, and doesn’t really care how many people he has to burn through to get what he wants. Typical tech billionaire.

The closer we get to launch day, the higher the stress peaks, and several employees begin to realize the AI bots are planning something big, and it might just spark a dramatic ending.

But you’ll just have to read to find out…

I am so thankful to Tachyon Publishing, Justin Feinstein, and NetGalley for granting me advanced digital access to this title before it hits shelves on April 7, 2026!

[Gretchen · Rating 4 out of 5]

ook review

Thanks to NetGalley and the publisher for this ARC for my read and review. Some relatively light spoilers below.

In a near-future New York, AI has become so interwoven into day-to-day that is has replaced a variety of professions - from HR to self-driving cars. Noah is hired to help a bot in development of making personalized commercials, targeted for maximum effect with data collected from a wealth of other tech devices.

Despite the unusual storytelling method (which I adjusted to quickly), the characters were well-developed….even the AI bots. It was honestly chilling to see the plot advance - chilling because while the book may label it humor or satire, it seems to hit a little close to home in 2025! Even the twists that I thought would be predictable ended up surprising me at various points - this may not be a dystopian future but it’s definitely creepy. I suspect I’ll be thinking of this book a lot in the future.

[Aimee Rancer · Rating 5 out of 5]

I was riveted from beginning to end. I especially felt the format was fresh, unique, and extremely timely. 👌🏼

[Pamela · Rating 4 out of 5]

This is not so much science fiction as “near current events” fiction, where A.I. is taking on major roles in companies, advertising, and all aspects of human life. Interesting presentation—we solely read chat logs and A.I. surveillance logs at a marketing firm that utilizes A.I. employees. I really enjoyed reading the unhinged marketing ads that use fear of death as a motivator.

I can’t really give more thoughts because I don’t want to spoil anything. I really enjoyed it, and I would have liked it to get even crazier than it did!

“So, you work on bots with bots, while a bot monitors your behavior and handles all aspects of your life?”

Thanks so much to NetGalley and Tachyon Publications LLC for the eARC! Pub date April 7, 2026.

[Jared · Rating 5 out of 5]

In all the reviews of books I have read, and I read a heap of science fiction, I have never used the word 'prescient' to describe my thoughts on a novel; that is until now. This is foremost a prescient insight into, not a distant future, but a tomorrow that is highly plausible, chilling, but maybe hopeful, if we heed warnings.

In my day job I work for a company pushing AI into every product, and every tool that employees use. This whole book was relatable in a deeply personal level. I work in tech, I understand introverts and I see the way COVID has affected social competencies.



Perhaps this book also quickly befriended me as I work in an office environment, and this was secondarily a satire of office life, but augmented with AI co-workers. I smiled, laughed, and nodded knowingly at quite a bit of the interactions happening. In an odd sort of way you could say this is Officespace for the AI generation. But instead of Michael, Samir and Peter, you have bots whose characteristics I found endearing and a touch frightening. I love that the protagonist, a burned out ad agency writer, is the most human and decent person among a crowd of so-called genius eningeers.



Because this book had tendrils that connected to so many different nerve endings of my life, I could not stop reading, much to my wife's concern. It took over every moment. I have read a few epistolary novels in my day, but this modern take of surveillance video transcriptions and chat logs made it SO much fun to read. While I disagree with the authors views on death, we all should take stock of what we are doing with this life.



This book is a novel, but it would be criminal to label it merely entertainment. This story takes shots at corporate culture and workaholism, billionaire CEO's, and the pursuit of profit and science without conscience.

If you work in an office, or interact with or are even tangentially affected by AI (if you use the internet at all, you already are), or simply would love the pleasure of tearing through a book where things quickly spin out of control, like the irresistibility of tuning into a slowly unfolding disaster, I most highly recommend this.

[ROLLAND Florence · Rating 5 out of 5]

Reading Your behavior will be monitored feels like digital forensics.
You will browse through text conversations, emails and logs in order to reconstruct what happened in a typical AI startup, and why things went very, very wrong with their AI.

If you work in tech, you will love the inside jokes and not-so-exagerated caricature of the silicon valley. If you never worked in tech, you will probably still have a good time.

First of all, the characters are very well written. They feel relatable without being caricatures of nerds. Yes, there are people in tech who behave a little like bots and want everything to be data driven (I am one of them). Yes, the combination of greed and high tech can be a dangerous one, and some CEOs will happily cut corners in order to make more money.

The most amazing part of this novel is that it does not really feel like fiction. All this could very well happen in just a couple years. It is probably already happening right now.

What seals the deal for me and justifies 5 stars is how entertaining this novel was. The innovative narration, relying on short conversations and emails, makes Your behavior will be monitored addictive and easy to read. What could sound tragic ends up being extremely fun, especially if you know tech and/or marketing. The bots have distinctive personalities, just like humans. At the same time, they feel like bots, something that is very hard to achieve and demonstrates the genius of the author. Cherry on the cake, this novel features a magistral end. How satisfying!

Dear Justin Feinstein, if AI takes your job, I really hope you will keep writing SF because you are so good at it.

This novel was provided to me as an ARC by NetGalley and Tachyon Publications. Special thanks to the editor for putting this in my hands. I am totally going to buy it and read it again.

[Kara · Rating 5 out of 5]

If I had known this was an epistolary novel, I wouldn’t have picked it up. So I guess it’s good that I didn’t full read the description because this was amazing. Chat logs, emails, and video transcription really worked for telling the story of an AI company.

This explored interesting issues of sentience and ethics in tech but was also fun and fast: I finished it in two sittings.

(And while I called it fun and fast, I would not call it light. There were a few moments when I thought about shelving this book as horror. It wasn’t creepy per se, but there are certainly horrifying moments.)

Thank you to NetGalley and Tachyon Publications!

[Jess B · Rating 5 out of 5]

What a ride!

I had no idea where this book would go but once I started I couldn't stop. Feinstein's book was, first and formost, an enjoyable read but more than that it felt original and thoughtful. Buried in the entertaining prose were some incredibly powerful messages about greed, morals and human weakness. I highly recommend!

[JJ Cooper · Rating 5 out of 5]

Full Review at www.NerdyNerdyBookBook.com

[Mogyoro · Rating 3 out of 5]

good / I liked this / worth reading

Your Behavior Will Be Monitored is about an AI company in the near-future on the brink of releasing a new personalized advertising AI, but the AIs may be gaining sentience... Despite this summary, this is a light-hearted, yet thoughtful, book with loveable characters (both AI and human) wrestling with personal connection and ethics in corporate culture.

AI is an extremely current subject and this book is written with the awareness of current technology and the optimism of pre-LLM sci-fi. The entire story is told in logs - voice and chat logs with the AIs, camera recordings, internal company emails - which made it a really quick enjoyable read.

Cross-recommendations: Her (movie), Black Mirror (tv), Several People Are Typing by Calvin Kasulke (book)

Thank you to Netgalley and Tachyon Publications for the advance reader copy!

[Joe Karpierz · Rating 5 out of 5]

Advertising is getting creepier by the day. It doesn't take long for a company's ad bot (which surely it must be) to detect that a shopper has gone to a website to look for a particular item,
and start sending ads via various social media sites - Facebook and Instagram come to mind immediately - to the accounts at those sites for that shopper. The ads are relentless. And since
those sites typically require a purchaser's email address if they buy something, the email inbox starts filling up with ads from that company. We've all experienced it, and certainly we've
experienced it very recently due to the holiday shopping season. Sometimes it seems as if all you have to do is mention a company's name and the ads start rolling in (which I expect is
really happening if a customer has Siri or Alexa).

But what if the ad stream that a customer receives is specifically targeted to them, and them alone? Imagine watching television with a friend, for example, and during a commercial break you and
your friend each experience different ads from the same screen at the same time. No, I don't know how that would actually be done, but that technology is the centerpiece of YOUR BEHAVIOR WILL
BE MONITORED, the debut novel from Justin Feinstein.

UniView is setting itself to be the most trusted name in AI. It's already a leader in HR and self driving AI. UniView is led by megalomaniacal Ian, who is driven by the desire to make UniView
the best AI company in the world, and if he makes a bit of money in the process, so much the better. Enter Noah, a down on his luck advertising copywriter who lost his last job due to an
indiscretion with a client's daughter (that NEVER happens in real life). Noah is hired by Lex, UniView's HR AI to train Quinn, the company's new advertising AI to create the aforementioned
directly targeted ads. Quinn is good at creating ads given hard data about the product and the target audience, but Noah is brought in to teach Quinn about how to really target ads, how to make
them specific to people, situations, motivations, and emotions.

But who is really in charge at UniView?

Engineers (which Noah is not, but manages to influence the behavior of Quinn in ways he not only didn't plan but didn't expect) notice that there are some very weird things going on. Lex,
Quinn, and Sam (the self driving AI that is very popular with customers and who also drives employees to and from work) meet for what amount to data sync projects that have just a bit more
information than meets the eye. Sam starts driving recklessly resulting in nearly getting into accidents ostensibly to convince riders that they should get self driving cars. Lex starts
taking a bit more control than she should, including installing monitoring cameras in Ian's office and hiring an assistant for Ian who never seems to be around. Haley, the ethics lead for
the project was put on sabbatical when she found out too much. These three AIs are not supposed to be sentient, and in fact one of Noah's jobs is to monitor the development of sentience in
Quinn. All of these shenanigans and more come to a head on the day Quinn is launched on Good Morning America.

YOUR BEHAVIOR WILL BE MONITORED is told via all sorts of company communications: emails, texts, video transcripts, phone calls, meeting transcripts, chat, and just about any other way
you can think of that the employees of a company communicate with each other (think of Dracula, told in via letters, diary entries, and newspaper articles, among other things. It's an interesting
and intriguing way of telling the story, but it also allows Feinstein to infodump to explain AI concepts, advertising concepts, and the inner workings of UniView. It's really quite ingenious,
as it doesn't make the reader feel like they are being lectured to. This also allows the plot and story to move briskly along without boring the reader. Those readers who work or have
worked in a corporate environment will recognize situations from their own corporate life. This makes the story relatable and (to me) funny. I've been in enough meetings that look like
those in the novel that I swear Feinstein was sitting right next to me in them. What helps is that Feinstein not only worked in the corporate world, he worked in advertising, so he wrote
this novel from experience. The frightening part of the novel? Given the rate of development of generative AI, I can see this becoming a reality not too far down the line if we're not
careful.

YOUR BEHAVIOR WILL BE MONITORED is smartly written, fast paced, and an excellent, engaging read. If this is any indication of how 2026 is going to go, it's going to be a terrific year for
science fiction novels.

[B.S. Casey · Rating 5 out of 5]

"Are you alive?' 'For the time being.'"

Do I think AI is taking over any time soon? No. Do I think it's stupid to use AI for human processes like writing and art? Absolutely. Do I think humanity are trying to make AI that could replace us? Probably. This is a story about what happens when we take it too far and forget what it means to be human.

This unique take on the AI-controlled future is a highly conceptual, compelling and stylistically brilliant novel, ditching traditional narrative for a real-time stream of different media channels; work emails, social updates, documents, video transcripts, AI training notes - all collated to explore the weeks leading up to an 'incident'. It was a spectacular way of telling a story, it almost felt interactive in the way we follow the tale, combining it's unique style with a fabulous pace and vivid imagery despite there being no real description of anyone or anything and a strange near-future setting that feels equally so close yet so unfamiliar. We just get the data - like we're an AI.

Instead of watching fearfully from the side-lines, we follow the key players, human and otherwise from inside the conglomerate making cutting edge advances in technology and then doing as corporations do and finding new ways to put profit above people. We watch as the AI become characters alongside the people, learn about their creation, about the people on the forefront of scientific advancement with everyone playing such a different part in the machine. Noah in particular was a great character, offering an exciting new angle of someone at the eye of the storm but not really knowing what's going on, Ian gave us a new take on the mad scientist archetype and our different AI's let us inside the very bones of the organisation.

For a story about synthetic intelligence, it was so very human. Full of life, conversations about what sentience really means, and the reality of life under capitalism. A remarkably warm, moving story mixing suspense, mystery and action-fuelled anxiety; I loved every single line.

This is how you do a debut novel. I can't wait to see what Justin does next (and you'd better not be an AI or I will be very upset)

[Elli (Kindig Blog) · Rating 5 out of 5]

It’s no secret that AI is a hot button topic at the moment, so I was excited to request Your Behaviour Will Be Monitored.

Noah is a copywriter for advertisements who gets a job at UniView to teach their latest AI how to create completely tailored adverts to each individual viewer. But the more he learns, and the more the AI learns, he realises this may not be the best idea…

Your Behaviour Will be Monitored uses mixed media to tell the story through chat logs, descriptions of videos and emails. This is a style that I don’t always get on board with as it can be hard for my brain to follow the story, but it works well here. Everything was clear and easy to understand and the asides from the bots as they analysed the behaviour that they were seeing in the employees helped to ramp up the tension.

Author Justin Feinstein has previously worked as a copywriter for advertisements, and it shows in the realism and ideas that Noah uses to teach AI Quinn. I really enjoyed the video transcripts of the tailored adverts that the AI created as well - these are interesting and it’s darkly funny to see what a computer may come up with to manipulate us. I also liked the idea of the chauffeur AI in self-driving vehicles and think this may be something not too far away from our current reality. Noah not being used to the ‘tech world’ also helped as a conduit to assist readers to understand some of the technology concepts and seamlessly integrate the fictional ones into the reality of the story.

The stakes ramp up throughout as the pace increases and we hurtle towards a dramatic finale. It was hard to know where this plot was going to go, but I really enjoyed the choices made by the author and thought the conclusion was great – I will think about it long after turning the final page.

Overall, Your Behaviour Will be Monitored is mixed media storytelling at its best, on a relevant and important topic. Thank you to NetGalley & Tachyon Publications for the chance to read the ARC in exchange for an honest review.

For more of my reviews check out Kindig Blog

[James · Rating 5 out of 5]

Your Behavior Will Be Monitored is a compulsively readable story about near-future AI and how one day robots might be more human than humans themselves, and I loved it!

UniView AI is weeks away from launching Quinn, a new AI that will generate ads curated to the demographics of individual consumers. Despite the approaching launch, Quinn is struggling to produce engaging and appropriate ads, so the AI HR Lex hires Noah, a copywriter who has been recently blacklisted from the advertising industry, to teach Quinn how to manipulate people and hopefully avoid being manipulated himself.

The format is awesome—you read chat logs and audio transcripts overseen by the AIs in the story, which makes things nicely fast-paced and also allows for really nice setup of the twists and turns. Reading mostly dialogue could result in flat characters, but I actually think Feinstein did a great job of characterizing. Noah, Haley, Simon, and Ian all feel dynamic (I empathized with Simon's arc in particular, since I was 13-14 during the onset of Covid), and even the AIs are rendered in a ways that makes you sympathize with them. This subverts a lot of tropes in the AI/robot takeover cliche which I like because it feels like new questions are being brought up: Even if AI doesn't replace a lot of jobs, what might the effect of AI be on workplace culture? If you teach an AI to manipulate people for advertising, how can you ever trust that the AI won't point that manipulation back at you? If you build a really complex near-sentient AI, what do you do when it develops a sense of morals that goes against the purposes you intend to use it for? I think this last one is interesting in particular considering all of the instances (recorded by the grokvsmaga instagram page) of the Twitter AI fact checking and correcting conservatives spreading misinformation, including misinformation spread by their anti-woke CTO.

All in all, a delight to read and I got a little emotional at the end. If you want some quick and snappy that will make you think, pick this up!

Thank you to Justin Feinstein and Tachyon Publications for this ARC in exchange for my full, honest review!

Happy reading!

[Kas Marek · Rating 4 out of 5]

Thank you Tachyon Publishing and NetGalley for the E-ARC.

This one sucked me in. It was wildly inventive and fascinating. I love anything about AI because I find it so cool and terrifying. This was no different. The whole time, I hated Ian, which I'm pretty sure all readers will. He's the genius founder of the company but he's also wildly arrogant and unpredictable, and just dismissive to everyone. He treats his own AI pretty shitty, which sure you can argue they're not people, but it still says a lot about his character.

I enjoyed the character that worked for him. Simon had the biggest character arc in the story for me and I really found his character endearing. I understood his struggles in relating to other humans, but found his morality and ethics admirable. Noah was the perfect compliment to Simon's character.

The AI itself was so cool. I loved reading the scripts of the ads and all the conversations with Quinn gave me chills because her sentience was so obvious and people were choosing to look the other way.

I was on the edge of my seat for the story and while I did love the ending, I found it a little too neat and convenient. I wish that's how it will actually go in 10 years time, but I fear this book was slightly more optimistic. Either way, this book should read as a warning and not an instruction manual.

[Dave Milbrandt · Rating 4 out of 5]

I received a complimentary copy of this book in exchange for an honest evaluation of its merits.

Anything with AI technology is interesting to me, and the atypical narrative style also was compelling. Everything is observed by cameras and computers and there is no traditional exposition or description. The launching of new a AI-driven advertisements is a fascinating concept and I really liked the twist at the end.

The only complaint I had (Minor SPOILER Alert) is the AI entities speaking in code that remained untranslated except for a small portion required for the story to make sense. Now I suppose I could have taken that information and used it to translate the other passages, but I don't have that kind of time and patience as a reader. Perhaps this becomes a cool Easter Egg for those willing to do the work, but it was a bit tedious for me. The general thrust of the coded passages were explained later on, but it was a bit much to not be translated in the moment (particularly in a digital format).

Other than this issue, I really liked the clever construction and plot twist of the story.

[Lyndsey · Rating 4 out of 5]

Whew! I raced through this in a day! What a fun yet slightly unnerving read. Your Behavior Will Be Monitored is set in the near future at an UniView, AI company run by immoral almost-billionaire and run by employees lacking basic social skills. Into this comes Noah, a middle-aged ex-advertising executive, hired to improve the newest AI tool.

The book is written via emails and chat logs, which made very easy to read. I always enjoy a book presented in letter or diary form, so this appealed massively. Noah's and his colleagues' interactions via this medium provide the story and thankfully the background to AI. Noah's fish-out-of-water onboarding was useful to introduce AI concepts to the less techy among us.

I suspect book this will be very popular when it is published in early 2026 due to its topicality. Perhaps it may even be out of date by then (the writer acknowledges it an after word that he had to update some parts during the publishing process in line with current AI developments)? Whatever the future, this story does seem eerily prescient, but it also reinforces the importance of human connection in this world - and this comes from an unlikely source…

Thanks to NetGalley and Tachyon for the ARC.

[Kim · Rating 4 out of 5]

Thank you to the publisher and Netgalley for the advanced review copy.

A quick and fun epistolary novel, Your Behavior Will Be Monitored focuses on the employees (and bots) at a near future AI company, with all the shady dealings one might expect from such a venture.

While this book does explore what potential horrors AI might be used for, it takes a much more positive (and possibly unrealistic) view of AI than I was anticipating from the title, blurb, and source material. Depending on your point of view, the ending may or may not resonate for you.

I recommend this book to people who are interested in near future technological fiction, those who enjoy epistolary novels, and those who like the idea of AI being near or at human intelligence. If you're set on a more realistic book about AI's capabilities, this may not be the book for you.

An enjoyable read with plenty to think about.

[Donna · Rating 5 out of 5]

This is great fun but also serious. As Uniview attempts to solidify their catchphrase as “the most trusted name in AI,” unanticipated outcomes reveal the AI’s potential power. This book is very well written. Humans and AI entirely interact continually. Every interaction is presented as a computer log, so any unnecessary details don’t muddy the story. At the same time, we infer a significant amount of action. I had to reread the first few pages after a daylong interruption. From there I sat transfixed unable to leave the book.

Your Behavior is truly useful and scary for the novice. I highly recommend it.

[Bekah Jazmine · Rating 4 out of 5]

This book….reminded me of all the things I hate about advertising and AI. It made me so mad at times haha
But the book itself, loved it. I thought the layout and portrayal of the story was really entertaining and good.
But I will say, idk if it was my version of the ARC, but a lot of the formatting was off. The whole book just existed as one singular chapter, there was no page breaks, it all just ran on after another. Which at times made it a tad hard to read. I’d love to get a final copy ones this is released.

Thank you so much for sending me this ARC NetGalley!

[lfthndofdrknss · Rating 5 out of 5]

received as a NetGalley arc in exchange for an honest review

Your Behavior Will Be Monitored is written in a series of chat and video logs of employees at an open AI company and compiled by the company's AI models. You understand that the AIs are planning something unbeknownst to their human counterparts and begin to unravel a plot driven by a modern take on good vs evil. Although light and humorous, the story navigates around and through themes of complicity, apathy, and acceptance of the economic and social structures that support us, often to the extent of squeezing the life out of us.

[Chelsea Walsh · Rating 4 out of 5]

A clever, dark, and uniquely told story about corporate AI that feels uncomfortably close to reality. The email and chat transcript format brilliantly drives the narrative and provides a fresh take on the workplace thriller. It's a quick, engrossing read that will make you rethink your own work messages. The ending felt a little rushed, but overall, it's a very smart and relevant satire.

[Greg · Rating 5 out of 5]

I really loved this book and the moral and ethical implications that AI raises. This is a cautionary tale of AI progress and what type of oversight, boundaries, accountability and money. Loved it. I loved the style of writing, unlike anything I have read before. This is a slam dunk 5 of 5 stars.

[Debbie · Rating 4 out of 5]

Very interesting….what happens with AI when it gets sentience….. written in an unusual style, I enjoyed this ride through future Sci-Fi predictions. Enjoyable, I won’t spoil the narrative. Thank you to the author. Thank you to #netgalley and the publisher for an ARC.

[Dipali · Rating 4 out of 5]

What a ride! Go into this blind and get ready to feel/question everything.

[Grey Story]

This sounds neat but also scary. Like, I might be too scared to read it because it sounds too accurate

[Venneh · Rating 5 out of 5]

I was lucky enough to be able to review an advance of this book, and this is one I'm going to be highly recommending come spring. We get a story that's told via the various means that a company uses to surveil their employees (chat logs, security camera footage, emails), about an AI company that is positioning itself as being a tool into advertising, mainly via an ex advertising agency new employee who's hired to help train an AI making ads as he is folded into the company. You can tell this is absolutely written by someone who has been in these silicon valley adjacent/wannabe companies, and was one hundred percent burned by them. Yes, there's the fun questions of sentience for the AIs being trained, but it develops into something more, and the ending is incredibly well done (and unexpectedly touching, in a deeply dark way). Pick this up in April.

[Bandit · Rating 4 out of 5]

I'm delighted to be the first person to review this novel.
So, first off, is this even science fiction? The setting is so near-future, it's practically here already. And the plausibility of the plot makes it all the more exciting.
AI is a popular subject of books lately. Feinstein has put his own twist on it. I liked it. Very much my kind of sci-fi, which is to say Black Mirror-esque.
The concept is an innovative technology that produces ads uniquely customized to the viewer. Very clever. But how safe is it to make such clever technology?
The novel is told through dialogue/messages/etc. and observation - effective once you get used to it.
I'm not sure if it's me or the book, but I was much more engaged with and interested in the AI characters than I was in the flesh bags around them.
The idea behind the novel was great. The ending punched it up, though I kind of wanted more for the AI.
Sure, the novel's structure is a bit gimmicky, and the moral is somewhat heavy-handed, but it was fun all the same and quite impressive for a debut.
Note to Netgalley readers: the formatting of this ARC isn't great, which is especially annoying considering how much this novel relies on specific format to work.
But it was read and enjoyed. Thanks Netgalley.

This and more at https://advancetheplot.weebly.com/