The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks?and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Genres: Business

345 pages, Hardcover

First published May 1, 2002

Reviews

[Nicole Centofanti · Rating 2 out of 5]

I had to read this book for class. It is highly out dated for 2024.

[Margaux · Rating 3 out of 5]

Lots of numbers, but not enough strategy.

[Matt Peters · Rating 4 out of 5]

Awesome. I am using this in my Publishing and Distribution class.

[Marifer Medina]

It´s great.