This is the third horror book I've read in as many months figuring a tulpa, namely a thoughtform which takes bodily existence through the power of human imagination. I love the concept, and I appreciate its employment, especially when the author takes advantage of the Philip experiment, a parapsychology experiment in the 1970s in Canada to bring a fictional entity to being. In the case of "The Big Bad Wolf," I suppose the true events on which the novel is based refer to that experiment (as another of the aforementioned books also did, in a big way). I'm still unsure, however, since this is never cleared up: the fictional version here focuses on a group of four friends in the 1970s, ghost hunters, whose failure to actually detect any paranormal activity leads them to the attempt to create a ghost of their own. This is a great premise, and things get even better when one realizes that the attempt not only succeeded, but led to the death of most of them a couple of years later. As the book's synopsis notes, the whole affair is rediscovered in the 1980s by the son of a retired cop, who stumbled upon the 1970s cold case and tried to sort out what happened. The son, a family man with his own problems, picks up the torch, becomes obsessed with the whole thing, and ends up biting far more than he was prepared to chew.
Although all this sounds right up my alley, I had a lot of trouble with the execution. About one third of the book (more than 120 pages) are spent on matters extraneous to the main thread of the story: slow, detailed family drama, interrupted abruptly by student life in the 1970s, and then more family drama, all conveyed through interminable dialogue, since this is a very, very dialogue-heavy book. By the time I realized what the story was about I hated almost all the characters. Things picked up after that, and the middle third of the book was quite exciting. In fact, I enjoyed myself till the last twenty pages, when the story took a strange turn, the narrative spiraling into a rushed and verbose ending. And I'm still in the dark about the book's chosen title (unless the suggestion is that the much-maligned Hanna was the Red Riding Hood?).
That said, the author does have a knack for family scenes; they were the strongest and most immersive parts of the book, the only problem being that they were far too many and extensive for a horror story, trying the reader's (my) patience. With apologies to the author, I would suggest turning the book into a razor-sharp 150 page novella, it'd be the perfect length for this kind of story.