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Sales Protocol: The Art, Science and Soul of Selling
Sales The Art, Science and Soul of SellingBy Craig A. Batson
Sales isn’t just a career—it’s a way of life. Whether you’re closing multimillion-dollar contracts, building a small business, or simply trying to win people over to your ideas, the principles of sales shape every conversation and every opportunity.
In Sales Protocol, Craig A. Batson delivers a practical, no-nonsense playbook that blends real-world experience with timeless strategies. This isn’t about gimmicks or pushy tactics—it’s about learning the art, science, and soul of selling.
Inside, you’ll
✅ How to build the strongest foundation by first selling yourself (You, Yourself, and You)
✅ The importance of believing in your product and finding true selling comfort
✅ Proven techniques for handling objections and thriving in the heat of the moment
✅ The power of persistence and follow-up to turn “no” into “not yet” (Strike 2)
✅ Why reputation is your most valuable currency in business and in life
✅ The difference between residential and commercial sales—and how to succeed in both
✅ How to build a résumé that opens doors and keeps you always employable
✅ A quick-reference guide and glossary of sales terms you can use on the job
From the fundamentals on the ground floor to high-level strategies that win long-term clients, Sales Protocol gives you the tools, mindset, and discipline to thrive in one of the most rewarding professions in the world.
If you’re ready to master the game of sales—not just for a paycheck, but as a way of life—this book is your protocol.
Perfect for new salespeople, seasoned professionals, entrepreneurs, and anyone who wants to sharpen their influence and communication skills.
Sales isn’t just a career—it’s a way of life. Whether you’re closing multimillion-dollar contracts, building a small business, or simply trying to win people over to your ideas, the principles of sales shape every conversation and every opportunity.
In Sales Protocol, Craig A. Batson delivers a practical, no-nonsense playbook that blends real-world experience with timeless strategies. This isn’t about gimmicks or pushy tactics—it’s about learning the art, science, and soul of selling.
Inside, you’ll
✅ How to build the strongest foundation by first selling yourself (You, Yourself, and You)
✅ The importance of believing in your product and finding true selling comfort
✅ Proven techniques for handling objections and thriving in the heat of the moment
✅ The power of persistence and follow-up to turn “no” into “not yet” (Strike 2)
✅ Why reputation is your most valuable currency in business and in life
✅ The difference between residential and commercial sales—and how to succeed in both
✅ How to build a résumé that opens doors and keeps you always employable
✅ A quick-reference guide and glossary of sales terms you can use on the job
From the fundamentals on the ground floor to high-level strategies that win long-term clients, Sales Protocol gives you the tools, mindset, and discipline to thrive in one of the most rewarding professions in the world.
If you’re ready to master the game of sales—not just for a paycheck, but as a way of life—this book is your protocol.
Perfect for new salespeople, seasoned professionals, entrepreneurs, and anyone who wants to sharpen their influence and communication skills.
59 pages, Kindle Edition
Published August 30, 2025
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