This is a fantastic history of tattooing in Europe (Britain specifically). The author opens with the note that this covers the reception of the West to tattooing. The book is in 4 parts and in each chapter we follow the history/story of one tattoo (21 in total, hence the book title). It is written in a very engaging manner, manages to bring together a plethora of examples of tattooing into what feels like a coherent history that is as revealing about tattooing in itself, as it is of the state of society, fashion, art and humanity.
\\Part 1: Tattooing in the Ancient World\\
In this section we learn that “tattoos last for life plus 6 months”, making it hard to find evidence for them in the fossil record. Nevertheless, there are examples including Oetzi (Germany, 3275 BC) having tattoos using pigments made from soot, lines and dots at inflamed joints possibly for a medicinal purpose, and the Gebelein Man (Eygpt, 3330 BC) a tattooed mummy. Then in Ancient Greece and Ancient Rome, tattoos were used as penal devices and seen as evidence of “savagery”. When the Romans came to Britain they remarked on the blue tattoos seen among the natives. The ancient Greek word “stigma” meant mark, brand for snake spots, tattoo and cow brand.
\\Part 2: Tattoos in Early Modern World\\
The word tattooing emerged in the 18th century in Europe, which means it’s hard to ID accurately before. Before 1768 Inuit tattooing was common, but was then soon forgotten resulting in European surprise at Polynesian tattoos.
\\Part 3: Tattooing after 1853\\
Western tattooing enters the mainstream. In the wake of Japan opening to the world in 1853, decals for temporary tattoos for kids (in the 1850s and 1860s) and decals for the home (serving ware, boxes in 1890). Tattooing was “discovered” in Oceania, where it was an important marker of status, female maturity and becoming a woman and healing. Missionairies tried to ban tattooing in these colonies. These pacific encounters meant tattooing entered vocabulary for first time and also with the growth of the navy, men’s health and appearance, including tattoos, was recorded for the first time. In the pacific tattooing can be dated back to at least 700 BC, so this European “discovery” was very much only colonial in nature. Then in 1900, the electronic tattoo machine was patented for the first time by Samuel O’Reilly in the USA. Meanwhile, the Meiji restoration in Japan made tattooing illegal in 1872. As a result of Japan opening up, the market was flooded with Japanese goods and antiques. However already by 1890s, it was hard to get your hands on a genuine Japanese antique and so getting a tattoo was the best way to get something authentic from old Japan.
\\Part 4: Tattooing in the early 20th century\\
During the early 20th century tattooing became part of popular culture. A French newspaper from 1898 depicts tattooing as a teenage craze, in 1910s tattooing is popular in youth culture in the UK and the US and in the 1880s tattoo studios started to open in London and other places. A British tattooist patents the electric tattoo machine for the first time in Britain, develops non toxic colours (but cannot make a non toxic yellow) and identified the importance of disinfecting and cleaning tattoos. McDonald also makes the first opium injections as local anesthetics to the region being tattooed. From here we learn about child tattooing in the USA in 1900s, about tattooing as fashion and the haute couture, the role tattooing played in trans men’s and trans women’s lives (such as masculine tattoos making men an unideal candidate for transitioning or tattoos helping to convince doctors that you had good enough pain tolerance to inject self w hormones), tattooed people in the circus, the bad rap tattoos got in 50s and 60s, Nazi attitudes towards tattoos (unhuman, make yourself a freak, SS officers getting blood group tattooed under armpit), the conspiracy around Picasso tattoos, Moths to a Flame porn/documentary and how tattoos fit in the world or S&M and finally racism in tattooing and copyrighting and imagery in tattooing.
The book ends on the note that tattoos are “as ancient as time and as modern as tomorrow.”