Forever Forward: The Inside Story of McLaren Formula 1

by Ben Hunt, Zak Brown (Foreword)

Get an inside look at the revolutionary story of McLaren, one of Formula One's most successful teams, with a foreword by McLaren CEO Zak Brown.

Few names in motorsports carry the same authority as McLaren. With their remarkable victory in the 2024 constructors championship, they are now returning to form in a spectacular way under the leadership of Zak Brown. Going into 2023, Brown’s team were the second slowest on the grid, only to end it as arguably the second fastest, after a dramatic mid-season turnaround. In 2024, their driver Lando Norris achieved his first ever Grand Prix win in Miami, and McLaren fiercely competed for podiums against Ferrari and Red Bull.

Zak Brown took over a failing team from Ron Dennis in 2018, and his strategic vision is now seeing results. McLaren are on the rise again, looking to a future that will echo its hallowed past and legendary drivers James Hunt, Alain Prost, Niki Lauda, Ayrton Senna, and Lewis Hamilton.

With access to the team's inner sanctum, seasoned sports journalist Ben Hunt shares this exhilarating account that delves deep into McLaren’s history, revealing how their rich heritage forms the core of their identity today before taking us behind the scenes to give us the inside track on their extraordinary resurgence. Guided by the motto "Forever Forward," McLaren has a tradition of coming back from adversity time and time again to take the chequered flag against all the odds. Here they go again.

384 pages, Paperback

Expected publication April 7, 2026

About the author

The world’s #1 nerd on how to design websites that work

It is impossible to estimate how many websites Ben Hunt has made more effective, through his articles (which have been read by millions), his books, or the hundreds of designers he has trained.

One of the most influential figures in web design, Ben has been a web professional, entrepreneur, and consultant since 1994.

Ben is a highly respected thinker with expertise in disciplines spanning direct marketing, SEO, content marketing, conversion rate optimisation, and usability.

He has written two extremely successful books. Incredibly, his first ebook, “Save the Pixel” has sold almost 10,000 copies direct to website owners and designers.

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In 2010, Ben launched his Pro Web Design Course, which goes beyond just teaching design, addressing everything a designer needs to build successful websites – and a successful business! (Here are some of the most recent testimonials about the course.)

Ben has a curious and restless personality, which has led him to create a range of solutions, including a content management system and SEO tools.

Ben is an international speaker, who has been invited to present at conferences including Ken McCarthy’s System Seminar, Drayton Bird’s EADIM, and Conversion Conference.

His latest ebook, “How To Be #1” a practical guide to dominating niche markets, was released in July 2012.