What separates successful entrepreneurs and business leaders from others is largely their ability to take the right decisions and grab the right opportunities. And one way to become better at that is by having enough information to guide those decisions. Sarthak Ahuja is a business consultant with a proven track record of guiding startups and established businesses towards sustainable growth. With a passion for entrepreneurship and an in-depth understanding of the financial and regulatory aspects of running a business, Sarthak has become a go-to advisor for businesses of all sizes. This book is a handbook of actionable insights across leadership, business, finance, marketing and startups.
When you think about entrepreneurship, what comes to mind first — freedom, creativity, or chaos? The Money Ball by Sarthak Ahuja captures all of it — the thrill, the grind, and the constant decision-making that defines every founder’s journey.
This book is about helping you make smarter decisions, the kind that separate average entrepreneurs from great ones. Sarthak Ahuja distills years of experience into clear, actionable advice across leadership, finance, marketing, and startup building. Whether you’re still in the “I’ve got an idea” phase or already running your business, this book serves as a compass helping you navigate uncertainty with clarity and purpose.
The book is divided into seven smartly structured sections, from figuring out if you’re truly ready to be an entrepreneur to understanding funding, compliance, and deal-making. Each section feels like a mentorship session — practical, no fluff, and rooted in real-world business experience.
One of my favorite parts is where Sarthak talks about the nine traits that define successful founders, curiosity, grit, hunger, self-control, zest, social intelligence, optimism, gratitude, and hustle. He even adds one more: learning agility- the ability to adapt fast in a world that’s constantly changing.
For aspiring founders, this book will make you question your “why.” For existing entrepreneurs, it’s a mirror reflecting where your business stands today and what needs to evolve next.
If you’ve ever dreamed of building something of your own this book is your starting point. It’s not just about how to launch a business, but about how to build the mindset that keeps it alive and thriving.
One small drawback — the print and page quality could have been much better, and the visuals don’t do justice to the quality of the content. The insights are gold, but the presentation feels a bit underwhelming.